Responsibilities
Strategic Growth: Develop and execute a comprehensive performance marketing strategy focused on aggressive customer acquisition and brand scaling.
Multi-Channel Mastery: Oversee a diverse media mix including PPC, Social, Display, Programmatic, and Connected TV (CTV) to ensure full-funnel coverage.
KPI Ownership: Establish performance goals and KPIs across all campaigns, driving continuous optimization to maximize ROI and efficiency.
ABM & High-Value Targeting: Lead Account-Based Marketing (ABM) strategies to penetrate high-value accounts and generate high-quality sales opportunities.
Affiliate & Partner Management: Build and maintain strategic affiliate advertising partnerships to expand reach and drive mutual revenue success.
Brand Awareness: Orchestrate broad awareness campaigns designed to increase brand visibility and consideration within the legal tech market.
Data-Driven Optimization: Manage rigorous A/B testing frameworks for ad creatives and landing pages to constantly improve conversion rates.
Advanced Analytics: Collaborate with data teams to ensure precision in tracking, reporting, and multi-touch attribution across the entire marketing stack.
Cross-Functional Synergy: Partner with Creative, Product Marketing, and Finance to align messaging, manage budgets, and forecast future growth.
Qualifications
5+ years in a digital marketing role focused on pipeline generation.
Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.
Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.
Strong leadership skills with experience managing, mentoring, and growing teams.
Excellent analytical skills and a data-driven mindset to optimize marketing performance.
- Experience in vertical SaaS or legal tech industries is a plus.
Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders
Filevine Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Filevine and has not been reviewed or approved by Filevine.
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Healthcare Strength — Health coverage is described as covering the major bases (medical, dental, vision) and is often framed as decent quality. In some cases, premiums and copays are portrayed as relatively favorable, suggesting tangible value from the plans.
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Parental & Family Support — Paid parental leave is positioned as a standard, clearly offered benefit. The presence of parental leave alongside disability coverage signals baseline family-support provisions typical of growth-stage tech employers.
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Fair & Transparent Compensation — Compensation is sometimes framed as fair or reasonable relative to role expectations, with technical roles in particular appearing closer to market-aligned ranges. This creates pockets where pay is perceived as competitive even if not consistently top-of-market across the company.
Filevine Insights
What We Do
Filevine is case management software built for and inspired by real attorneys. As a fully-featured suite of tools, it comes ready to manage every part of a moving case. Assign tasks, upload files or images, monitor staff productivity, and communicate with your client directly from within their case file. Our software is built on the truth that every law firm functions differently. That’s why Filevine is so customizable. Build new case-type templates, design automatic workflows, and receive customized reports on a schedule that fits your needs. Accessing your information is never a problem, because Filevine is hosted on The Cloud. To ensure security, your law firm’s data is protected through state-of-the-art encryption on redundant servers. All you need to get started is an internet connection and your favorite web browser. Learn more at filevine.com.
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