Responsibilities
Develop and implement a comprehensive performance marketing strategy to drive customer acquisition.
Oversee multi-channel campaigns, including PPC, affiliate marketing, awareness campaigns, ABM, connected TV, social media, and paid ads, ensuring alignment with Filevine’s business objectives.
Set performance goals and KPIs for campaigns, ensuring continuous optimization to maximize ROI.
Campaign Management:Manage all paid advertising efforts, including Google Ads, social media platforms, display networks, and programmatic channels.
Lead awareness campaigns to enhance brand visibility and consideration among target audiences.
Develop and execute ABM strategies to target high-value accounts and create opportunities.
Manage connected TV campaigns to reach new audiences and increase brand awareness.
Build and maintain affiliate advertising partnerships, optimizing performance and driving mutual success.
Analytics and Optimization:Monitor and analyze campaign performance metrics to identify opportunities for improvement.
Conduct A/B testing on ad creatives, landing pages, and campaign strategies to enhance effectiveness.
Collaborate with the analytics team to ensure accurate tracking, reporting, and attribution for all campaigns.
Collaboration and Cross-Functional Alignment:Partner with content, creative, and product marketing teams to develop compelling assets for campaigns.
Collaborate with sales teams to align on ABM strategies and ensure lead quality.
Work with the finance team to manage budgets and forecast ROI for performance marketing efforts.
Qualifications
5+ years in a digital marketing role focused on pipeline generation.
Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.
Budget experience of $1 million or more a month.
Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.
Strong leadership skills with experience managing, mentoring, and growing teams.
Excellent analytical skills and a data-driven mindset to optimize marketing performance.
Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
Experience in vertical SaaS or legal tech industries is a plus.
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Enhanced Commuter Benefit: $75 monthly contribution to help cover your commute to 1 S Wacker
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Centrally located open office building in Chicago (1 S Wacker Dr)
- Top-of-the-line company swag
Skills Required
- 5+ years in a digital marketing role focused on pipeline generation
- Bachelor's degree in Marketing, Business, or related field; advanced degree preferred
- Proven success managing and optimizing multi-channel campaigns
- Deep understanding of analytics platforms, tracking tools, and attribution models
- Strong leadership skills with experience managing teams
- Excellent analytical skills and a data-driven mindset
- Experience in vertical SaaS or legal tech industries is a plus
- Exceptional communication and collaboration skills
Filevine Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Filevine and has not been reviewed or approved by Filevine.
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Healthcare Strength — Health coverage is described as covering the major bases (medical, dental, vision) and is often framed as decent quality. In some cases, premiums and copays are portrayed as relatively favorable, suggesting tangible value from the plans.
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Parental & Family Support — Paid parental leave is positioned as a standard, clearly offered benefit. The presence of parental leave alongside disability coverage signals baseline family-support provisions typical of growth-stage tech employers.
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Fair & Transparent Compensation — Compensation is sometimes framed as fair or reasonable relative to role expectations, with technical roles in particular appearing closer to market-aligned ranges. This creates pockets where pay is perceived as competitive even if not consistently top-of-market across the company.
Filevine Insights
What We Do
Filevine is case management software built for and inspired by real attorneys. As a fully-featured suite of tools, it comes ready to manage every part of a moving case. Assign tasks, upload files or images, monitor staff productivity, and communicate with your client directly from within their case file. Our software is built on the truth that every law firm functions differently. That’s why Filevine is so customizable. Build new case-type templates, design automatic workflows, and receive customized reports on a schedule that fits your needs. Accessing your information is never a problem, because Filevine is hosted on The Cloud. To ensure security, your law firm’s data is protected through state-of-the-art encryption on redundant servers. All you need to get started is an internet connection and your favorite web browser. Learn more at filevine.com.
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