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Senior Manager, Partner Marketing

| San Diego, CA, USA +80 more | Remote | Hybrid
Employer Provided Salary: 129,000-225,600 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.
Job Description
As we continue to grow, we are seeking a highly skilled and dynamic individual to join our team as a Senior Manager, Partner Marketing, focusing on Reseller Sell Through for ServiceNow.
Position Overview: As the Senior Manager, Partner Marketing, you will play a pivotal role in driving the Americas Reseller Sell Through motion for ServiceNow, one of our key routes to market through the ecosystem. You will be responsible for developing and executing strategic marketing initiatives in collaboration with our reseller partners to drive demand generation, enablement, and sales acceleration. This role requires a blend of strategic thinking, reseller audience insights and go-to-market expertise, partner relationship management, and hands-on execution to achieve business objectives and revenue targets.
Key Responsibilities:

  • Develop and execute comprehensive partner marketing plans for ServiceNow's most important resellers in the Americas to drive awareness, demand generation, and sales enablement for ServiceNow through our reseller channel.
  • Work directly with the AMS regional partner marketing team and field marketing teams to ensure collaboration, alignment and scale in region.
  • Collaborate closely with ServiceNow's channel sales team to align marketing efforts with sales strategies and priorities, ensuring effective execution and measurable results.
  • Build strong relationships with our strategic reseller partners, understand their business drivers, requirements and critical elements they need in a marketing program to drive business growth.
  • Develop and deliver compelling marketing packages that supports the complete buyer's journey. Elements to include sales enablement materials, customer materials, demand generation package and digital activation kit, tailored to the needs of reseller partners and their target audiences.
  • Lead joint marketing programs and initiatives with reseller partners, including co-branded campaigns, digital media programs, webinars, events, and promotions to generate pipeline and revenue growth.
  • Track, analyze, and report on the performance of partner marketing programs, leveraging data and insights to optimize strategies, tactics, and investments.
  • Stay informed about market trends, competitive landscape, and industry best practices in partner marketing, applying knowledge to continuously enhance our partner marketing programs and stay ahead of the curve.


Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • 7+ years of experience in partner marketing, channel marketing, or related roles, with a proven track record of success in developing and executing partner marketing strategies and programs.
  • Demonstrated experience working with reseller partners, preferably in the technology or software industry; experience with ServiceNow or similar enterprise software platforms is a plus.
  • Strong understanding of the partner ecosystem, channel dynamics, and go-to-market strategies, with the ability to build and maintain effective relationships with partners at all levels.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality results on time and within budget.
  • Strategic thinker with a data-driven approach to decision-making and a focus on driving measurable business outcomes.
  • Exceptional communication and presentation skills, with the ability to effectively articulate complex concepts and ideas to both internal and external stakeholders.
  • Results-oriented mindset with a passion for driving growth and exceeding targets in a fast-paced, dynamic environment.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools.


For positions in California (outside of the Bay Area), we offer a base pay of $129,000-$225,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located, and is subject to change based on work location. For individuals who will be working in the Bay Area, there is a pay enhancement for positions located in that geographical area; please contact your recruiter for additional information.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.
Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

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Candidate Location Eligibility:
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Other US Location
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I’m so proud of the way ServiceNow has continued to evolve as an employer who takes care of their people. We have generous parental leave; benefits to support our physical, emotional, and financial wellbeing; an incredibly supportive community; and a culture of trust that manifests in how we work.

Jaime

Vice President and Global Head, Talent Brand

What does your typical day look like?

If I could clarify one thing about being an engineer, we're a lot more collaborative than people think. Engineers can be seen as always sitting by themselves in front of a computer in a dark room and code just streaming down it. However, we work closely with project managers and designers to create the best product for customers.

Viviana

Senior Machine Learning Engineer

How does the company support your career growth?

My experience with Launchpad was humbling and eye-opening. I connected with many other early career individuals and discussed imposter syndrome. Being able to voice that and not feel alone in that feeling, I was like, "Wow. I don't have to know everything." There's still room for me to grow, and there's grace there.

Alexander

Diversity and Inclusion Analyst

What is your vision for the company?

We want to create a place where people want to come to work every day and do what they enjoy–where they feel challenged, collaborate with colleagues around the globe, and know what they're doing matters. It is really humbling to work with so many hardworking individuals who also want to see each other succeed and who are building something great.

Pat

Chief Technology Officer

What’s the vibe like in the office?

ServiceNow has always been a place where we work really hard, but we play hard. We like each other, and I can honestly say that in 11 and a half years, I have never once had a single colleague say to me, “That's not my job.” Everyone jumps in and is supportive. I've never had that experience working for another company.

Suzanne

Principal Training and Adoption Lead

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Employee resource groups
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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