Senior Manager, Partner Marketing – Cisco

Make an impact with NTT DATA
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Your day at NTT DATA

This role leads marketing activity for the Cisco Alliance, however some partner marketing activities with other networking/security partners may be required on an ad hoc basis. This is a middle-management role within the NTT DATA, Inc. global marketing function, mainly focused on building out and growing marketing programs and relationship with Cisco. The role serves as the primary marketing interface with Cisco by acting as the NTT DATA, Inc. advocate and marketing subject matter expert for the partnership.
This is a key role within the Demand Marketing team, requiring the job holder to be market driven and have a good understanding of NTT DATA, Inc.’s collaboration, networking, data center & cloud and security capabilities. This role encompasses partnership value proposition development and highly targeted sales engagement and marketing programmes to build sales pipeline.

What you'll be doing

Key Responsibilities:

Joint partner marketing strategy

• Work closely with global and regional Marketing functions as well as the Alliance partner leads to build and manage the strategic partnership with Cisco.
• Develop a one, two and three-year strategic marketing plan – in collaboration with global and regional marketing, Alliances, as well as partner counterparts – to translate strategic business objectives into executable marketing programs and tactics
• Drive revenue, brand and communication plans and programs aligned to joint NTT DATA, Inc. and Cisco’ business objectives:
  • drive the global joint go-to-market plan.
  • focus on differentiated solutions/services positioning.
  • understand market trends and competitive plays.
  • maintenance of branding, digital platforms and supporting collateral
     

Joint strategic investment agreements

• Develop and manage joint global strategic investment agreements to meet these organizations’ business, marketing and sales objectives.
• Drive awareness of the joint program/value proposition, as well as in-region demand generation to drive NTT DATA, Inc.’s and Cisco’s pipeline, across both organizations’ stakeholders.
• Enabling our mutual teams to articulate the benefits of these initiatives and ensuring that the agreed KPIs and deliverables are met.
• Track, measure and report on the ROI, and financial aspects of these agreements.
   

Sales engagement

• Work with divisional marketing and sales enablement functions to develop collateral (aligned to global initiatives) that will equip NTT DATA, Inc.’s as well as the partners’ sales organizations to sell together.
• Understand what partner-developed training materials, systems and tools are accessible to NTT DATA, Inc. and how to utilize these, where applicable.
   

Partnership communication

• Develop and execute a communications plan and cadence into NTT DATA, Inc. and the Partner that will:
  - Keep the partnership top of mind in the organizations
  - Develop and manage structured communication and engagement plan i.e. support quarterly business reviews (QBRs), marketing reviews (QMRs), partner and business updates across digital platforms (HighSpot/Yammer), collateral and case studies, etc.
• Communications and thought leadership programs
• Drive both strategic and tactical brand-building opportunities, in the form of:
  - Big-ticket case studies
  - Social media
  - Events
  - Speaking opportunities
  - Partner awards
  - Joint blogs
   

Budget management

• Understand how to access partner marketing and program funds to drive joint global and regional marketing activities supporting brand awareness and revenue goals.
• Actively looking for/developing opportunities to utilize these funds to benefit NTT DATA, Inc.’s as well as the partner.
• Manage & track all types of partner funding available and ensure that all marketing initiatives are delivered within budget.
• Ensure all proof of execution (POE) is submitted in accordance with the Partner’s processes and timelines
• Work closely with Finance to ensure all Partner funds are recorded and accounted for in the P&L

• Highly collaborative – ensure alignment and build optimal relationships with key stakeholders on different levels across organizations
• Excellent stakeholder relationship management skills
• Exposure and understanding of different cultures and approaches
• Very strong written and verbal communication skills
• Strong understanding of NTT DATA, Inc.’s networking, collaboration, data centre & cloud, security & services capabilities
• Great program management skills with the capability to juggle a range of projects and consistently deliver results
• Ability to operate within a matrix environment
• Ability to take a holistic view without compromising detail and robustness of the program

• Strong budget management skills and attention to detail

Academic Qualifications and Certifications:

• A relevant degree in Sales or Marketing Management

​Required Experience:

• A minimum of 8+ years’ work experience, of which a minimum of 4 years should be in Partner/Alliance Marketing or Marketing Management within the IT industry 
• Marketing experience with the Cisco Partnership is a significant benefit
• Experience in a multi-national environment is preferred.
• Experience managing budgets (especially Partner MDF/Co-Op funds a benefit)
• A proven record of accomplishments in:
  - Developing business & marketing plans and multi-phase programs across multiple geographies.
  - Developing and driving executive awareness and interaction, partner campaigns, value propositions, sales & marketing collateral.
  - ​Developing and executing marketing plans, funding sourcing, budget management and multi-phase programs.

Workplace type:

Hybrid Working

About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.