Senior Manager, Paid Social

Posted 2 Hours Ago
Be an Early Applicant
New York, NY, USA
Hybrid
110K-135K Annually
Senior level
Business Intelligence • Data Privacy
The Role
Manage client paid social engagements across major platforms, lead hands-on campaign activation and optimization, develop media plans and budgets, deliver performance insights, and advise clients on digital advertising strategy. The role requires cross-functional project management, client relationship leadership, analytics, measurement, attribution expertise, and the ability to identify efficiency and growth opportunities. It also offers responsibility for mentoring and expanding the paid social team.
Summary Generated by Built In

Who We Are:

At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market.  

We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm. 

Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations. 

We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact. 

Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology. 

Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.

 
 
The Role
As the Senior Manager, Paid Social, you will be responsible for the management of a group of client engagements inclusive of Facebook, Snapchat, TikTok, Reddit, and Pinterest and the optimization of cross-channel paid social campaigns. This position offers high visibility with clients and equally high expectations to work in a hands on keys capacity activating paid social campaigns. 

Responsibilities

  • Manage projects with internal and external stakeholders across a group of key accounts 
  • Lead hands-on activation of paid social campaigns, operating in platform in real-time
  • Serve as the subject matter expert in kick-off meetings, ongoing client relationship management, campaign optimization, and strategic planning
  • Offer strategic insight and consultation for a clients’ holistic digital advertising strategy including, but not limited to ad serving, media planning, media buying, tag management, creative strategy, production, performance reporting, and analytics
  • Liaise with Facebook, Snapchat, TikTok, Twitter and Pinterest as well as other emerging paid social partners
  • Work closely with Paid Social Managers on deliverables & reporting to develop insightful client recommendations & optimizations
  • Establish a data-driven approach to inform and build paid social strategies 
  • Proactively identify opportunities to drive efficiency and scale across social media platforms
  • Brief internal and external stakeholders on industry trends to help them achieve their goals 
  • Opportunity to grow the existing team in a leadership capacity 

What You Need

  • Tenure and knowledge of digital marketing experience focused on paid social
  • Comfortable working in a fast paced environment, understanding a start-up culture mentality
  • Bachelor’s degree preferred or equivalent with an emphasis on marketing, business, or similar 
  • Experience being client facing, with the ability to craft communications to communicate findings & recommendations to various leadership levels 
  • Expertise across paid social platforms as well as digital advertising reporting, measurement, and attribution tools 
  • Experience developing social media marketing media plans and managing budgets 
  • Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points 
  • Ability to effectively operate independently and in a team environment ensuring the work is completed accurately and timely

What We Value:
One Team. 
We’re all in. When we win, we win together. When we miss, we learn together.
Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and
every result belongs to all of us.  
  
Maximum Transparency.   
We are transparent, both internally and externally. The value we deliver comes from leveraging those
truths to drive actionable solutions that move the business forward. 
  
Ownership Culture.  
We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities,
make informed decisions and execute with speed and accountability. Success is measured by what
we accomplish, not just what we plan. 
 
 
Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices.
All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status. If you require a reasonable accommodation for an interview please reach out to HR at [email protected] 

** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. ** 

Skills Required

  • Tenure and knowledge of digital marketing experience focused on paid social
  • Experience being client facing and communicating findings and recommendations to leadership levels
  • Expertise across paid social platforms and digital advertising reporting, measurement, and attribution tools
  • Experience developing social media marketing media plans and managing budgets
  • Strong analytical and consulting skills, including drawing and communicating insights from multiple data points
  • Ability to work independently and collaboratively while completing work accurately and on time
  • Bachelor's degree or equivalent, preferably emphasizing marketing, business, or a similar field
  • Comfort working in a fast-paced, startup-culture environment
Am I A Good Fit?
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The Company
HQ: New York, New York
16 Employees
Year Founded: 2018

What We Do

Digital Matter is a technology-first, data-led, integrated marketing and media consultancy. Headquartered in New York, Digital Matter provides consulting and services in the areas of business transformation, privacy-first data strategy, and integrated media buying

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