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We believe all dogs deserve better nutritional choices, like humans, to improve their health and longevity.
The Role
Lead Ollie's paid search strategy, optimizing campaigns and driving customer acquisition while mentoring junior team members and aligning with business objectives.
Summary Generated by Built In
Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives.
As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.
Ollie is seeking a Senior Manager, Paid Search to lead our paid search strategy, overseeing day-to-day campaigns and driving long-term growth initiatives. In this role, you’ll work closely with the Director of Growth to align search marketing with broader business objectives, mentor and develop junior team members, and optimize campaigns to deliver measurable ROI. This position combines hands-on campaign management with strategic thinking to drive customer acquisition through paid search.
This role is based remotely in the U.S. and will report to our Director, Growth.
What You'll Do:
- Serve as Ollie’s in-house Paid Search expert and leader for all paid search efforts, including Google Ads, Microsoft Ads, Youtube, PMAX, and other search platforms.
- Own end-to-end strategy and execution of Paid Search campaigns, including keyword strategy, audience targeting, bidding strategies, A/B testing, landing page strategy and pacing across platforms.
- Lead optimization of shopping campaigns and product feeds, ensuring accurate product data, proper categorization, and compliance with platform requirements.
- Continuously evaluate and maximize the Paid Search ecosystem to push the boundaries of our acquisition strategies.
- Develop and implement robust testing roadmaps to continuously improve ad performance and conversion rates.
- Analyze, refine, and forecast SEM performance using media mix modeling and incrementality testing.
- Provide senior leadership with performance insights, strategic recommendations, and forecasts to inform business decisions.
- Manage, mentor, and develop junior team members, fostering a culture of learning and high performance.
- Work cross-functionally with a wide range of partners, including Brand, Product, Technology, Operations, Customer Success, Data, and Finance.
- Stay ahead of industry trends, testing new channels, ad formats, and strategies to drive growth, including ad platform changes, AI integrations, and new demand gen formats.
Who You Are:
- You have 6+ years of hands-on Paid Search/SEM experience, with a strong track record of performance outcomes. Experience in DTC or subscription-based acquisition is a big plus.
- You’ve successfully managed high-budget campaigns with measurable ROI.
- You are data-driven, highly analytical and have the ability to work across large, sometimes disparate data sets.
- You have strong analytical skills and experience with tools like Google Ads, Google Analytics, SEMrush, or similar.
- You have excellent communication skills, with the ability to clearly articulate strategy, performance insights, and recommendations.
- You are excited about mentoring or managing junior marketing professionals.
- You are a curious thinker with a strong POV and playbook, but you’re willing to test new ideas
- You have a passion for Ollie’s mission and product.
What You'll Get:
- Competitive salary and a stake in the company
- Sponsored 401k program with employer match up to 4%
- Comprehensive health coverage including medical, dental and vision
- Unlimited vacation policy that you're encouraged to use
- Paid parental leave
- 1-week paw-ternity leave for new dog parents
- Free Ollie subscription
- Inspiring pack members!
What We Value:
Keeping Dogs At The Heart
Our profound love for dogs unites us and drives and inspires every aspect of our business. We wholeheartedly believe dogs make us better in life and at work.
Being Courageous And Kind
We create a safe, inclusive space for everyone to show up as their authentic selves. We check our egos at the door and speak our minds. We embrace diverse backgrounds and perspectives as they bring new and different ideas and ways of working together.
Setting New Standards
We believe in continually raising the bar, never settling for less than our best as a team and individuals. We keep improving from the quality of our products to our customer experience to how we work.
Making Ollie The Best Chapter
We are building an impactful business while making memorable experiences with one another. We celebrate our successes, learn from our failures, and enjoy our collective journey. Our time at Ollie should be a milestone in our careers.
If you'd like to stand out, tell us in your cover letter why you're interested in joining Ollie and how your skills match the responsibilities detailed in this posting.
Ollie embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include that in your application.
Top Skills
Google Ads
Google Analytics
Microsoft Ads
Pmax
Semrush
Youtube
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The Company
What We Do
At Ollie, we love dogs and the people who love them. It’s this passion that defines Ollie as an innovative pet wellness brand. Our goal is simple: to provide a healthier, easier way to care for our dogs and in turn help them live as long as canine-ly possible.
We see every dog as an individual and learn all we can about them in service of their health, happiness, and longevity. We are determined to make healthy, all-natural food more accessible so that every dog can receive the nutrition and care they deserve.
Ollie is backed by top-tier venture capital firms that have also invested in companies like Mirror, Dandy, Package Free, Prose and Glossier. We've also been covered by Forbes, People Magazine, Insider, Refinery29, The Skimm and many other news outlets.
As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.
Why Work With Us
Ollie is well positioned to become a truly material, and impactful pet brand. We consider flexibility and autonomy to be fundamental pillars of our culture, without the sacrifice of community and camaraderie. Our hope is that our team can work and live where they feel personally and professionally fulfilled.
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