Senior Manager, Paid Media

Senior Manager, Paid Media
Are you a Paid Media expert with B2B SaaS experience ready to make a significant impact? We're looking for someone to drive customer acquisition, retention, and revenue by leading the design, execution, and optimization of integrated digital marketing campaigns across paid search, social, display, video, and emerging channels. While location preference is for Boston, MA, we're also open to remote candidates on the East Coast.
About the Team
You'll be joining a dynamic, global team of marketers and website developers located in Boston, Prague, and remote locations. This evolving and growing team oversees critical digital touchpoints-including the website, paid media, and owned channels-and plays a central role in accelerating business growth.
As we scale, we're making strategic investments in talent, technology, operations, and analytics to strengthen our foundation and performance.
In this role, you'll lead and mentor the paid media team, fostering technical and interpersonal growth, ensuring clear communication, and nurturing a collaborative culture. You'll also help define and manage team and internal agency goals, aligning scope, priorities, and governance with the broader business strategy.
About the Role
As the Senior Manager of Paid Media, your primary responsibility will be to lead and optimize global paid media strategies to drive customer growth and achieve business objectives. Specifically, your focus will be to:

• Oversee digital campaigns across multiple channels and platforms (e.g., Google Ads, LinkedIn, Facebook, programmatic platforms, video).
• Develop and execute global performance marketing plans to drive customer acquisition, retention and global campaigns with paid media tactics.
• Define cross-channel media strategy, budget allocation, and integrated strategies in collaboration with relevant teams.
• Oversee budgets and allocate resources strategically to maximize value and achieve business objectives.
• Set performance targets and KPIs for all marketing initiatives; monitor and analyze campaign results to identify optimization opportunities.
• Shape approach to attribution, modeling, and incremental measurement to enhance digital effectiveness.
• Implement global digital strategies focused on Account-Based Marketing (ABM) targeting key accounts and driving pipeline growth via digital channels
• Own and maintain relationships with external agency and platform account teams supporting digital strategy.
• Collaborate with cross-functional teams (Growth, Campaigns, Sales, Product, Creative, Content, etc.) to align marketing initiatives with broader business goals.
• Drive a culture of innovation by promoting experimentation with new tactics, technologies, and channels.
• Conduct market research and competitive analysis to stay ahead of industry trends and adapt strategies for maximum impact.

The skills and qualities you'll bring include:

• 8+ years of Performance marketing B2B experience driving measurable results, and 5+ years leading teams with a focus on talent development and collaboration.
• Proficient in analytics tools (e.g., Google Analytics, Tableau, Looker) and campaign management platforms (Salesforce, Marketo, 6Sense, Demandbase, etc.).
• Experience with ABM (Account-Based Marketing) and marketing automation tools (e.g., Marketo).
• In-depth knowledge of performance metrics (CPC, CPL, CPA, ROAS) and optimization strategies.
• Experience managing large-scale digital budgets and providing performance reports for senior leadership.
• Expertise in lead scoring, sales qualification models, and optimizing marketing efforts for pipeline progression
• Strategic Doing: Embraces forward-focused mindset-leveraging data to make efficient, transparent decisions that balance short-term impact with long-term strategic progress.
• Challenge Convention: Exercises sound judgment in when to lead, collaborate, or delegate for maximum efficiency, and embraces a growth mindset-failing fast, sharing openly, and prioritizing progress over perfection to accelerate outcomes.
• Navigating Change and Ambiguity: Drives change, challenges the status quo, and takes thoughtful risks to drive meaningful customer impact and adapt to evolving business needs.
• Bring You: Brings agility and composure in complex situations, adjusting behaviors to influence effectively, build trust, and drive aligned, high-impact outcomes.

We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
About Rapid7
At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what's possible and drive extraordinary impact. We're building a dynamic and collaborative workplace where new ideas are welcome.
Protecting 11,000+ customers against bad actors and threats means we're continuing to push the envelope - just like we've been doing for the past 20 years. If you're ready to solve some of the toughest challenges in cybersecurity, we're ready to help you take command of your career. Join us.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.