Senior Manager, Paid Media (Contractor - 1 Year Term)

We’re looking for a bold, data-driven marketer to step in as Senior Manager, Paid Media & Performance Marketing on Smartly’s Growth Marketing team. This is a one-year contract to cover a maternity leave—an opportunity to lead world-class campaigns across North America and Europe, and manage two talented paid media managers.

Step into a high-impact role as Interim Senior Manager, Paid Media, where you’ll shape global campaigns across North America and Europe and lead a team of two paid media specialists. This is your chance to run a world-class program, push creative boundaries, and drive measurable business growth through innovative, cross-channel strategies. You have firsthand experience running cross-channel programs, with a keen focus on delivering business results. 

If you thrive on driving measurable impact, leading cross-channel strategies, and pushing creative boundaries, this role is for you.

• Plan, test and scale global demand gen paid programs to to generate high-quality leads for sales ultimately contributing to revenue growth
• Develop cross-channel media plans for global programs across Google, LinkedIn, Meta, TikTok, and publisher buys with target goals and cost estimates 
• Provide insights and recommendations for campaigns across the funnel from awareness to consideration to conversion
• Partner with Analytics to design and maintain reporting infrastructure: reporting trackers, Tableau dashboards with visibility into KPIs, pacing, and cost efficiency
• Manage, analyze and optimize the paid media budget end-to-end, including forecasting, pacing, and reporting performance to leadership and cross-functional partners
• Develop new campaigns with the Brand team, providing direction and feedback on creative to drive results 
• Evaluate the cross-plantform paid media campaigns from targeting, bidding and creative to landing pages and provide recommendations to improve performance
• Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance
• Provide creative level insights to make adjustments to creative to improve performance with the Brand team 
• Evaluate new potential vendors and partners, and build new testing frameworks to measure performance
• Oversee the paid media budget, including PO generation and processing, and make investment recommendations based on performance
• Identify bottlenecks and optimization opportunities to improve conversion rates across each prospect stage 

• Have 6-8 years of paid media experience, managing large budgets with a focus on efficiency and ROI 
• Have deep technical expertise in LinkedIn, Google Ads (Paid Search, Video, Demand Gen and  Display/Programmatic), Meta, and TikTok.
• Are data-driven, Strong analytical skills with the ability to work autonomously to manipulate and analyze large datasets, with adequate knowledge of Microsoft Excel and Google Spreadsheets — pivot tables and ‘VLOOKUP’;
• Have demonstrated success building cross-channel reporting and tying paid media performance to OKRs and revenue.
• Are detail-oriented, good project management and organizational skills with the ability to work on tight deadlines;
• Have high standards for creative quality and user experience
• Have hands on experience in precision targeting and leveraging segments or third party data 
• Have excellent communication and collaboration skills while working with internal teams and cross-functional partners 
• Have proven success driving pipeline and revenue through multi-channel paid campaigns
• Have a track record of meeting aggressive growth targets in fast-paced environments

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