Senior Manager, Paid Media (Brand)

Job Description:About the Role:

Dow Jones is seeking a Senior Manager, Paid Media to help drive Upper and Mid Funnel campaigns across multiple social platforms for The Wall Street Journal. The ideal candidate will have 10+ years  of experience with managing paid media for brand campaigns start to finish. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

You will report to the Director, Paid Media - WSJ and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

You will:

• Grow positive affinity for WSJ, ultimately leading to subscriber acquisition.

• Partner with external media agencies to develop cross-channel campaigns that drive Upper and Mid Funnel KPIs (favorability and consideration).

• Ensure media budgets are delivering against goals and reaching relevant audiences, including re-evaluating the media mix when business goals are not being met. 

• Develop media, targeting and audience strategies to drive impact; influence creative briefs in partnership with Brand and Content. 

• Optimize media strategies to improve performance and ensure the KPI goals are met.

• Manage a $5M+ annual media budget to increase audience reach and maximize qualified traffic volume to the brands. 

• Be hands on in-platform - QA’ing campaign builds, optimizing targeting strategy, and monitoring performance.

• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive traffic, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.

• Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.

• Work closely with platforms (eg. Meta) and vendors (e.g., agencies) to identify opportunities to build awareness and consideration for Barron’s, MarketWatch, and WSJ+.

• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

You have:

• 10+ years experience in paid media, 4+ years in brand media. 

• Prove experience identifying meaningful, actionable insights within past successful social media campaigns.

• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.

• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.

• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.

• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.

• A bachelor's degree in marketing or business administration is preferred

#LI-HYBRID

Our Benefits:

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: 130,000.00 - 160,000.00

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..