Senior Manager, Omnichannel Talent

Posted Yesterday
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West Chester, PA, USA
In-Office
Senior level
Digital Media • eCommerce • Retail
The Role
Leads omnichannel talent strategy and the full lifecycle of livestream hosts, creators, influencers, and brand ambassadors. Responsibilities include recruiting, onboarding, coaching, performance management, scheduling, succession planning, contract negotiation, and retention. Partners with marketing, social, merchandising, production, and commerce teams to optimize talent across platforms. Analyzes engagement, viewership, conversion, and sales metrics; develops dashboards and recommendations; and manages talent-related budgets.
Summary Generated by Built In

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Senior Manager of Omnichannel Talent supports QVC and HSN, and is responsible for defining and executing a comprehensive talent strategy that supports audience growth, brand affinity, customer engagement, and revenue objectives across livestreaming, social media, digital commerce, retail, and emerging platforms. You will oversee the full talent lifecycle—including recruitment, onboarding, coaching, performance management, scheduling, succession planning, and retention—while cultivating a diverse pipeline of hosts, creators, influencers, and brand ambassadors who authentically represent the brand and resonate with customers.

You will be directly responsible for the growth, development, and long-term success of all talent appearing within the organization's livestream ecosystem, including omnichannel hosts, broadcast hosts, hybrid hosts, creators, and producer-hosts.

Where You'll Work

This role is hybrid and will require you to be onsite at our headquarters in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA. NJ, DE. Relocation assistance is not available for this role.

What You'll Do

  • Develop and execute an omnichannel talent strategy that supports company growth and audience engagement goals.
  • Build and manage a pipeline of hosts, influencers, creators, social talent, and brand ambassadors.
  • Identify emerging talent trends and opportunities across digital and commerce platforms.
  • Recruit, onboard, coach, and develop livestream talent.
  • Create individual development plans to improve performance, engagement, and brand representation.
  • Conduct regular performance evaluations and provide actionable feedback.
  • Manage talent contracts, negotiations, and compliance with company
  • Partner with social, marketing, merchandising, production, and commerce teams to optimize talent utilization across channels.
  • Ensure talent is effectively integrated into live streams, social content, video productions, campaigns, and events.
  • Collaborate on content strategies that drive growth, engagement, and conversion.
  • Monitor talent performance using key business and audience metrics. Analyze engagement, conversion, viewership, and sales performance data.
  • Recommend talent optimization strategies based on performance insights.
  • Develop reporting dashboards and present findings to senior leadership.
  • Oversee talent scheduling and resource allocation across multiple platforms.
  • Manage departmental budgets related to talent acquisition, development, and partnerships.

What You'll Bring

  • 8+ years of experience with live commerce, livestream shopping, influencer marketing, digital retail, built within an omnichannel retail or media environment.
  • Experience in broadcast media, content production, and creator management.
  • Familiarity with platforms such as TikTok Shop, YouTube Live, Instagram Live, Facebook Live, Amazon Live, or proprietary livestream platforms.
  • Experience managing talent, influencers, or broadcast hosts.
  • Knowledge of talent contract negotiations and vendor management.
  • Bachelor's degree in communications, business, marketing, or related field, or equivalent combination of experience and training required.

#LI-CV1

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Skills Required

  • 8+ years of experience with live commerce, livestream shopping, influencer marketing, or digital retail in an omnichannel retail or media environment
  • Experience in broadcast media, content production, and creator management
  • Familiarity with TikTok Shop, YouTube Live, Instagram Live, Facebook Live, Amazon Live, or proprietary livestream platforms
  • Experience managing talent, influencers, or broadcast hosts
  • Knowledge of talent contract negotiations and vendor management
  • Bachelor's degree in communications, business, marketing, or a related field, or equivalent experience and training

QVC Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QVC Group and has not been reviewed or approved by QVC Group.

  • Healthcare Strength Healthcare coverage is positioned as broad, including medical, dental, vision, prescription coverage, and company-paid life insurance and AD&D. Additional wellness supports like confidential counseling and condition-management programs are also part of the offering.
  • Flexible Benefits Flexible work arrangements such as remote work, flextime, and compressed schedules are available in parts of the organization. Spending-account options like HSA and FSA are included within the benefits mix.
  • Retirement Support Retirement support includes access to a 401(k) plan with company matching, and some sources also reference a pension plan. Performance bonuses are also described as available for some employees.

QVC Group Insights

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The Company
HQ: West Chester, PA
10,001 Employees
Year Founded: 1991

What We Do

Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.

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