This role plays a key part in shaping the growth of our fastest-growing products, including embedded finance, BNPL, and point-of-sale lending. You will work closely with retail partners and internal teams to design, deliver, and optimise credit strategies, leading high-profile initiatives such as new product launches, platform migrations, and adoption of innovative data sources.
With responsibility for both strategy design and hands-on analytics, you will help ensure our growth is balanced with responsible lending, delivering sustainable outcomes for customers and the business.
What you will deliver
Lead the launch of the Argos Pay product, monitoring early performance and optimising post-launch strategy.
Oversee the migration of the AO embedded finance product to a new platform.
Develop strategies that use new features on the AO product, including upfront payments and basket contents (SKU) data.
Support the growth of NewPay 1:Many products, including expanding partnerships such as LBG and NewPay Direct.
Build and maintain strong relationships with key internal teams, including Customer Management, Risk, Enterprise Partnerships, Commercial, Data Science, Finance, and Treasury.
Your Skills and Experience
Essential
University degree or equivalent, with a strong numerate and analytical background.
Experience in developing credit acquisition strategies and implementing policies and controls.
Strong planning and prioritisation skills, with an ability to anticipate challenges and adapt to change.
Experience within financial services, particularly in consumer credit, with a background in risk and/or analytics.
Proficient in SQL and Python for analysis and strategy development.
Desirable
Experience leading a team in a growth-focused business, including recruiting and developing talent.
Familiarity with modelling techniques.
Understanding of decisioning systems (e.g., Provenir).
Experience working with Credit Reference Agency (Credit Bureau) data.
Externally this job could be known as Senior Credit Strategy Analyst, Senior New Lending Strategy Analyst, Senior Embedded Finance Strategy Manager, Senior BNPL Strategy Analyst, Credit Strategy Manager, Lending Strategy Manager, Credit Risk & Analytics Manager, BNPL / Embedded Finance Strategy Manager, Credit Decisioning Manager, Consumer Lending Strategy Manager
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PermanentTop Skills
What We Do
At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit.
We provide nearly 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage.
Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands.
Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.









