Senior Manager, National Sales - Kroger Sparkling Soft Drinks

Posted 11 Days Ago
Be an Early Applicant
Cincinnati, OH, USA
In-Office
119K-146K Annually
Senior level
Food
The Role
Lead Kroger sparkling soft drink account strategy and execution working with Kroger, bottlers, and cross-functional teams. Build annual business plans, drive volume, profit, and share growth, manage stakeholder relationships, solve operational issues, and ensure flawless program execution across the system.
Summary Generated by Built In

Job Description Summary:

We have a passion for people and building relationships is at the heart of our business.  There is no better role than representing loved brands that people have grown up with. Our Senior Sales Manager role works with our teams and clients to execute our brand strategies locally. We have powerful partnerships with our bottlers, which help us bring our brands to life in the markets we serve.  We’re seeking individuals who have a passion for our brands and building relationships across all levels of an organization.  

What You’ll Do for Us

  • Acts as a system-wide expert on strategy, business systems, and operating philosophy of Kroger

  • Develops annual business plan with Kroger’s Sparkling Soft Drink team, Bottlers, and system input that outline key strategies and initiatives for Coca-Cola growth within customer's management and Bottler system

  • Partners with Bottling system to advance the Coca-Cola Sparkling Soft Drink performance at Kroger through assortment, regional programming, and execution

  • Plays a key role in growing the portfolio’s share versus Rest of Market

  • Collaborates with cross functional team to build the business plan and marketing activities to deliver volume, profit, and share growth for all stakeholders

  • Grows level of customer satisfaction, maintains win/win business relationship, and ensures effective communication with all key buying influences

  • Manages communication with Bottler system and customer field network to ensure constant application of strategies as outlined in the annual business plan and flawless execution of programs

  • Acts as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs

  • Accountable for problem solving operational or exceptional issues with customers or bottlers

  • Generates new or unique solutions and embraces new ideas that help sustain our business

Qualifications & Requirements

  • A Bachelor's degree in business or related field is preferred

  • 3+ years of key account experience with a beverage/consumer packaged goods experience

  • Able to demonstrate experience in sales, persuasion, negotiating, adaptability and managing a medium to large book of business.

  • Knowledge of bottler environment and systems

  • Proven ability to manage needs and concerns of multiple stakeholders across various business systems with business development planning experience

  • Must possess a complex selling knowledge with proven ability to create & sell-in customer promotional programs & key initiatives

  • Self-motivated with a strong work ethic and exceptional drive for results

  • Excellent written and verbal communication skills; must be able to present data in an organized manner

What We Can Do For You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Location - Cincinnati, OH

Travel - up to 10%

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Management, Business Planning, Client Service, Communication, Leadership, Marketing, Negotiation, Persuasion, Pricing Strategies, Sales Cycle, Sales Process, Teamwork

Pay Range:

United States of America: 119,000 USD - 145,800 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Cincinnati

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 23, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Skills Required

  • Bachelor's degree in business or related field
  • 3+ years of key account experience with beverage/consumer packaged goods
  • Experience in sales, persuasion, negotiating, and adaptability
  • Experience managing a medium to large book of business
  • Knowledge of bottler environment and systems
  • Proven ability to manage multiple stakeholders and business development planning
  • Complex selling knowledge with ability to create and sell-in promotional programs and key initiatives
  • Self-motivated with strong work ethic and drive for results
  • Excellent written and verbal communication skills; able to present data clearly

The Coca-Cola Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.

  • Retirement Support Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
  • Healthcare Strength Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
  • Leave & Time Off Breadth Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.

The Coca-Cola Company Insights

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The Company
Alpharetta, GA
88,900 Employees
Year Founded: 1892

What We Do

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

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