Senior Manager, Membership Intelligence

Job Description

Are you interested in helping to transform Membership & Loyalty through integrated membership intelligence, and join a values driven company in an exciting global role?

Join us for an exciting career as “Senior Manager, Membership Intelligence” as part of the Membership & Personalisation team within Markets & Channels Central Marketing!

Please note the work location is either Copenhagen or Billund, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

The Senior Manager, Membership Intelligence, is a key commercial leader responsible for driving integrated membership intelligence from multiple sources to inform the LEGO Group Membership & Personalisation strategies and initiatives.

• Lead the cross functional approach to delivering integrated membership intelligence that drives actionable recommendations to strategies and initiatives. Collaborating closely with Global Insights, Service Design, and Performance & Analytics teams across the business.  
• Lead the integrated framework and approach for synthesizing and sharing a holistic view of member feedback and satisfaction, to provide actionable and commercial recommendations
• Stay ahead of membership & loyalty trends, industry benchmarking, providing integrated intelligence to key stakeholders for informing strategies and initiatives.
• Lead and deliver engaging communication on membership intelligence across various stakeholders and seniority levels, with actionable recommendations.
• Drive the adoption and application of integrated membership intelligence across the organization, to drive commercial recommendations for membership initiatives and activities.
• Drive the integration of membership into relevant and existing research practices across the organization, to support delivering comprehensive membership intelligence, in close partnership with Markets & Channels, PMD (Product Marketing Development), Direct Consumer Engagement (DCE), LEGO Retail, and Global Insights.

You will report to the Senior Director Membership Performance & Development.
 

Do you have what it takes?

• Extensive senior experience working in a consumer insights and/or consulting environment, with experience in survey design
• Strong structured problem solving & communication capabilities
• Demonstrated success in driving commercial and/or strategic value through actionable insights
• Excels at communicating with senior stakeholders (written & oral); able to convey clear, concise and actionable recommendations based on results
• Experience leading cross-functional teams, and working in a matrix organization
• Working knowledge of personalization and loyalty programs
• Experience in consulting or with top-tier consumer brands would be an advantage
• Positive and driven, focused on overcoming challenges and achieving quality and efficiency.
• Open, collaborative communication style, with experience working across cultures and time zones to build connected, sustainable relationships regardless of organizational structure 

Nice to have:

• Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B)
• Working knowledge/understanding of marketing channels and supporting reporting e.g. CRM, email, paid media, SEO etc. 
• Enthusiasm for using data to solve complex business problems  

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.