Job Description Summary:
Role Purpose
The Senior Manager, Media & Connections Norway-Iceland is responsible for driving media excellence, fullfunnel connections planning, and efficient media activation across the CocaCola portfolio in Norway-Iceland. Operating as part of the Norway-Iceland Marketing team, this role plays a pivotal part in ensuring media plans are consumercentred, insightdriven, performancefocused, and fully integrated with brand, commercial, and IMX plans.
This is a handson, executional role that collaborates closely with Brand Managers/Senior Brand Managers, the IMX and Creative teams, the bottling partner, media agencies, and network partners. As the media & connections subjectmatter expert for Norway-Iceland, the Senior Manager ensures that national media investment is planned and deployed efficiently, measured rigorously, and aligned with both Local market realities and broader system strategy.
What You’ll Do for Us
Media & Connections Planning
Translate brand and IMX strategies into effective, efficient, and insightbased Local media plans across the full funnel (awareness → engagement → conversion).
Develop annual and campaignspecific media plans in partnership with brand teams and the media agency.
Evaluate consumer and shopper media opportunities in Norway-Iceland, integrating cultural, digital, and competitive insights.
Media Buying Support & Agency Management
Work with the media agency on planning and buying across TV, OOH, Audio, Digital, Social, Search, and Retail Media.
Ensure Norway-Iceland achieves efficient media buying and optimal value from negotiations and agency partnerships.
Review and validate media plans, KPIs, CPMs, CPTs, digital viewability, and platformspecific benchmarks.
Investment Management & Governance
Monitor and report media investment vs. planned budgets; recommend corrective actions when needed.
Approve agency buying orders, shifts, optimisations, and invoices.
Ensure Norway-Iceland media spend complies with system policies, Responsible Marketing guidelines, and governance frameworks.
Connections Integration
Partner with Brand Managers/Senior Brand Managers to ensure media is integrated into campaign briefs, assets, creative, and activation plans.
Work with Social, Influencer, Creative, Shopper, and IMX teams to ensure one connection plan across paid, earned, owned, and shared channels.
Coordinate owned/social content calendars and realtime amplification with IMX partners.
Performance, Measurement & Analytics
Track media performance across platforms, leveraging MMM, brand lift, digital analytics, competitive reporting, and media auditing tools.
Provide postcampaign evaluations and recommendations to strengthen future media plans.
Use data to optimise inflight campaigns for reach, attention, effectiveness, and ROI.
CrossFunctional & Local Network Collaboration
Partner with Commercial, RGM, Insights, Shopper, and bottler (local marketing) teams to ensure media plans support business priorities.
Align with global/Europe IMX teams as needed while ensuring Norway-Icelandspecific relevance.
Drive alignment with legal, PR, crisis management, and social teams when issues arise.
Market Stewardship & Expertise
Maintain a deep understanding of the Local media landscape, platform innovations, retail media trends, and competitor activity.
Identify opportunities to pilot new media formats, technologies, and partnerships in Norway-Iceland.
Support elevation of overall media capability across the Norway-Iceland marketing team.
Qualifications & Requirements
Bachelor’s degree in Marketing, Media, Communications, Digital, Business, or related field.
6–8 years of media planning/buying or connections experience, preferably in FMCG or agency environments.
Strong understanding of the media landscape in Norway-Iceland, including digital, programmatic, social, and datadriven advertising.
Experience managing media agencies and large media budgets.
Strong analytical skills; able to interpret media performance data and optimise investments accordingly.
Experience working crossfunctionally across brand, creative, commercial, and shopper teams.
Strong communication and influencing skills; able to align partners and stakeholders.
Ability to manage multiple projects simultaneously in a fastpaced environment.
Comfortable working autonomously while integrating into a collaborative local team structure.
What We Can Do For You
Impact: Shape how CocaCola brands connect with Local consumers across all media channels.
Learning: Exposure to global and regional IMX expertise and cuttingedge media practices.
Growth: Opportunity to strengthen Norway-Iceland’s media capability in a highly visible market role.
Creative Collaboration: Work with worldclass agencies, platforms, and internal creative partners.
Confidentiality Notice
This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
Skills:
Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall ModelLocation(s):
NorwayCity/Cities:
LorenskogTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
July 21, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- Bachelor's degree in Marketing, Media, Communications, Digital, Business, or related field
- 6-8 years of media planning, buying, or connections experience (preferably FMCG or agency)
- Strong understanding of Norway-Iceland media landscape including digital, programmatic, social, and data-driven advertising
- Experience managing media agencies and large media budgets
- Strong analytical skills; ability to interpret media performance data and optimise investments
- Experience working cross-functionally with brand, creative, commercial, and shopper teams
- Strong communication and influencing skills to align partners and stakeholders
- Ability to manage multiple projects in a fast-paced environment and work autonomously
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
