Senior Manager - Media Buying

Posted 14 Days Ago
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Gurgaon, Gurugram, Haryana
Senior level
AdTech • Artificial Intelligence • Digital Media
The Role
The Senior Manager - Media Buying is responsible for growing Search advertising, optimizing marketing budgets, analyzing KPIs, managing traffic and acquisitions for the SEM channel, and ensuring collaboration with search engine partners. The role also involves overseeing testing processes to enhance performance.
Summary Generated by Built In

Plunic was founded in 2017 with the aim to redefine performance marketing for brands and enable them access to high-intent consumers at scale. Over the years, Plunic has invested in and partnered with some of the most popular and fast-growing brands across the web, reaching approximately 300 million unique visitors every month.


We are looking for a Senior Manager - Media Buying to join our growing team!

What will you do :

  • Responsible for the performance and growth of Search advertising
  • Aggressively grow traffic and acquisitions for the SEM channel while reaching ROI goals
  • Manage and optimize marketing budgets.
  • Analyze and report on KPIs, and use data to drive the SEM strategy and to identify areas of opportunities
  • Work closely with search engine partners to ensure that our sites stay ahead of the curve
  • Set up a steady stream of testing to consistently optimize the performance of our search channel

Requirements :

  • A UG / PG Degree in a technical field such as Computer Science, Economics, Mathematics, Statistics, Information Technology, Mathematics, or any other related field
  • Has 7-12 years of Experience Building Growth for a large business
  • Has Team Management experience of 10+ People
  • Has Stakeholder management and great interpersonal skills, ability to work in cross-functional projects
  • Has Worked on Google AdWords in Setting up Campaigns and running them successfully
  • Has strong analytical skills and expertise, being able to lead and guide testing and optimization
  • Has a deep understanding of analytical tools’ usage and implementation on a large scale web and app property.

About our parent brand - Z1 Tech:


Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix, Jnee and NewsD. Our offices are located in New York and in India (Gurugram).


We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.

Top Skills

Google Adwords
The Company
Mountain View, California
170 Employees
On-site Workplace
Year Founded: 2014

What We Do

Z1 Tech is a technology-first company that aims to revolutionize digital content consumption experiences. Our quest started in 2015 to provide future-proof solutions to businesses and empower them in a technologically-dominated environment. Through collaborative efforts of more than 200 innovators spread over 4 countries, we have successfully created revolutionary brands like VDO.AI and Plunic. Our products and services stream over 5 petabytes of content, impacting 25 million people every day. We strive towards increasing our workforce, partners, and brand awareness by 3X every year.

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