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What you’ll be doing...
The Senior Manager - Maketing Strategy is a highly analytical and strategic role focused on decreasing churn within the Verizon Business Group through data-driven strategies and targeted offers/actions. This individual will be responsible for developing marketing programs that incentivize retention and loyalty, as well as building the business case to justify the program and obtain financial approvals. The VBG Base Management and Defend teams will look to this individual to proactively drive bottom-up data driven recommendations as well as adapt to top-down requirements from executive leadership. This individual will provide strategic analytical support to marketing/sales leadership, program directors and marketing campaign managers to drive base strategies by sharing data insights, deep-dives and accelerating action plans aligned with marketing opportunities. In addition, this role will be responsible for understanding Sales/Field feedback and conducting problem-solving analysis to aid CRM communications and strategy building. This role will require developing executive-level presentations and crafting compelling slides to communicate strategies and results. Additionally, this role will act as a conduit to adjacent teams including Business Intelligence, Finance, Martech for all segments including Business Markets, GE and Public Sector.
In this role, you will be responsible for :
Develop and manage customer retention and churn reduction strategies.
Develop business cases to support investment in retention and churn reduction initiatives.
Track and report on the performance of retention campaigns and initiatives.
Lead strategic analysis and insight generation to support retention strategies, and interface directly with Sales executive leadership to represent the VBG Marketing team.
Utilize customer analytics to develop a deeper understanding of the customer’s profile, point-of-contact engagement and activity across online and offline channels. Use findings to tie behavioral data to inform audience pulls to optimize our communication strategies.
Analyze base performance by distilling complex data sets into concise and actionable data insights. This work will be used to further refine marketing campaign strategies to drive greater value and combat churn within the VBG customer base. Ability to package fact-based recommendations clearly and “tell a story” with data to leadership is critical for success in this role.
Act as a conduit to cross-functional teams, including Business Intelligence, Martech, and Finance, to align on retention goals and strategies.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience with marketing analytics and driving actionable insights.
Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels.
Even better if you have one or more of the following:
A Master's degree in Marketing, Business Administration (MBA), Communications, or a related field.
Telecom or device marketing experience.
Experience analyzing large datasets to derive actionable insights.
Familiarity with tools such as Google Analytics, CRM software, or data visualization platforms like Tableau
Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
Strong written and verbal communication skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
If you believe this job posting is missing information required by the Virginia wage or salary range transparency law, please report it via [email protected].
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits and CompensationOur benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00.The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.Skills Required
- Bachelor's degree or four or more years of work experience
- Six or more years of relevant experience through work, military experience, or specialized training
- Experience with marketing analytics and driving actionable insights
- Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels
- Master's degree in Marketing, Business Administration, Communications, or a related field
- Telecom or device marketing experience
- Experience analyzing large datasets to derive actionable insights
- Familiarity with Google Analytics, CRM software, or data visualization platforms such as Tableau
- Understanding of direct marketing and Sales best practices across email, direct mail, SMS, digital, and outbound tactics
- Strong written and verbal communication skills
Verizon Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verizon and has not been reviewed or approved by Verizon.
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Fair & Transparent Compensation — Fairness and competitiveness of pay are highlighted through statements such as “pay is good,” “pays very well,” and “the compensation at VZ is very competitive.” High earning potential is also described for certain roles, including base pay plus commissions and bonuses.
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Healthcare Strength — Healthcare coverage is portrayed as comprehensive, spanning medical, dental, and vision with before-tax contributions and preventive-care credits. Increased HSA contributions and multiple plan options further reinforce the perceived strength of health benefits.
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Retirement Support — Retirement offerings are positioned as robust, including a strong 401(k) match, pension eligibility for some groups, and additional financial protections like life and long-term disability coverage. Union contract updates also point to pension increases and retirement security improvements.
Verizon Insights
What We Do
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to move the world forward - collectively building the network America relies on most. Here, we have the ability to learn and grow at the speed of technology, the space to create within every role, and the opportunity to shape a rewarding career.
Why Work With Us
Integrity. Respect. Excellence. Accountability. These are some of the key values at the heart of our Credo. This code of conduct lays out how we show up as a responsible business every day. It is the blueprint that inspires us to live up to the highest standards and defines who we are and how we work.
