Senior Manager, Marketing Strategy & Operations

Posted 24 Days Ago
New York, NY
Hybrid
150K-200K Annually
Senior level
Machine Learning • Mobile • Natural Language Processing • Sales • Software • Conversational AI • Generative AI
Siro is building an AI Coach for Field Sales.
The Role
The Senior Manager, Marketing Strategy & Operations will lead marketing planning, budgeting, and initiatives, leveraging data for growth and managing the marketing tech stack.
Summary Generated by Built In

We're transforming the trillion-dollar world of in-person sales by capturing and analyzing a never-before-digitized dataset: face-to-face conversations. While the tech world obsesses over digital interactions, most of our economy still runs on millions of in-person sales and service conversations happening daily across the U.S. Unlike Zoom calls, these conversations weren't historically recorded – leaving petabytes of rich data untapped. Until now.

Companies in hundreds of industries rely on frontline salesforces working in-person, yet they've operated with zero visibility into these critical customer interactions. Meanwhile, sales productivity follows a stark Pareto distribution – the vast majority of commissions accumulate to a small percentage of top performers, leaving millions of salespeople struggling to achieve financial freedom.

With Siro, we're democratizing sales excellence. Our customers see their reps closing up to 40% more deals, all while gaining unprecedented insights from field conversations.

We've built an intelligence platform that captures, processes, and derives actionable insights from in-person sales and service conversations. Our customers span diverse industries – home improvement, home services (HVAC, plumbing), retail, B2B distribution, insurance, hospitality, and more.

With over $75M in backing from world-class investors, we're on a mission to make field sales the most accessible path to financial freedom.

Our product is already making waves - 4.8 stars on the App Store (700+ ratings), 5.0 stars on G2 (25 reviews), and partnerships with industry leaders like ServiceTitan (NASDAQ: TTAN).

We have aggressive growth goals. We are seeking a Senior Manager, Marketing Strategy & Operations to accelerate our marketing engine. This hire will own all of the testing, planning, process definition, data, and technology tools we need to hit our growth goals. This is a high-impact role that will work with leaders across finance, sales, rev ops, and marketing.

As the Senior Manager, Marketing Strategy & Operations, you will:

  • Own the marketing planning and budgeting process, including goal setting, KPI tracking, and performance analysis

  • Partner with marketing leadership to develop strategy and lead high-impact initiatives

  • Use data to identify growth opportunities

  • Lead cross-functional projects to improve effectiveness and revenue growth

  • Build and automate processes

  • Own the marketing tech stack and test new tools

  • Ensure data accuracy and integrity across marketing systems

  • Develop and manage reporting tools

  • Drive lead management strategy in partnership with Sales and RevOps

Requirements
  • 6–8+ years in marketing, strategy, consulting, or rev/marketing ops ideally in a high-growth B2B SaaS environment

  • Strong understanding of marketing technology and B2B marketing

  • Excellent analytical, communication, and leadership skills

  • Proven ability to drive strategic planning, own complex projects, and partner cross-functionally

  • Strong bias for action and a willingness to jump into messy problems

  • Systems thinking: you know how to design scalable, repeatable processes that keep teams focused and efficient

Why join Siro as a Senior Manager, Marketing Strategy & Ops?
  • This is a great role for someone who loves using data to make revenue go up and to the right

  • Not just a seat at the strategy table-- it is a key role leading strategy

  • We have a big appetite for testing and using new technology including AI

  • A fast-moving, collaborative, low-ego environment

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Top Skills

AI
Data Analytics
Kpi Tracking
Marketing Technology
Reporting Tools
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The Company
HQ: New York, NY
15 Employees
Year Founded: 2020

What We Do

We are building an AI Coach for field sales. Most sales professionals in the U.S. work in field sales, but get ZERO on-the-job coaching because they are alone in the field. Top sales reps out-earn surgeons, but most do not. We believe that with the right tooling, Field Sales can become the most accessible path to financial freedom (see top secret master plan).

Why Work With Us

✔️ World-class team (McKinsey, Amazon, Facebook, Grammarly, UPenn, Stanford, Chan Zuckerberg Initiative)
✔️ $18M raised from world-class investors (CRV, Index Ventures, and Fika Ventures. Founders of Intercom and Tropic. CEO of DocuSign)
✔️ Revenue up 12x year-to-date
✔️ Real traction with over 2,000,000 sales conversations recorded

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