Job Description
The LEGO Group is looking for a multi-channel marketing superstar! This role will represent LEGO Retail within the wider LEGO Group Markets & Channels Central Marketing team and will be responsible for cross media performance planning.
Core responsibilities
- Lead the development of the global marketing investment plan, ensuring alignment with annual growth targets and audience ambitions set out by ICP.
- Provide planning guidelines to marketing teams utilising Effectiveness solutions (MMM and modelling) to drive omnichannel goals - .com and store traffic, audience priorities (acquisition / frequency)
- Create monthly tracking of marketing performance against targets, presenting to diverse senior stakeholders
- Support the Director in building consistent planning processes and governance frameworks across the marketing teams
- Partner with media activation teams to ensure channel strategy is aligned with business objectives and in-year priorities
- Collaborate with Global and Regional GTM teams support campaign development and drive best practice
- Contribute to continuous improvement of marketing planning processes
Play your part in our team succeeding
This role sits in the Retail Experiences & Marketing (REM) function of the LEGO Retail organisation. LEGO Retail is the owned and operated retail arm of the LEGO Group, responsible for LEGO Brand Retail Stores (LBR) and LEGO.com. This role reports to the Director, Marketing Planning and Performance and sits in the Global Retail Marketing function. It works closely with all Marketing teams across LEGO Retail including Go-To-Market, Regional teams, Visual Merchandising and Retail Experiences.
Do you have what it takes?
- Experience in marketing planning, strategy, or performance management
- Experience in driving omnichannel goals – especially .com traffic and store footfall
- Cross-channel planning experience with demonstrable experience of top and bottom of funnel marketing touchpoints
- Strong cross-functional collaboration, with the ability to align diverse stakeholders
- Experienced in linking business growth objectives into team and channel deliverables setting targets (media channels and in-store activations)
- Analytical thinker able to create concise, data led narrative of how marketing initiatives are driving commercial business performance
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
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