Senior Manager, Marketing Operations

Reposted 12 Days Ago
Be an Early Applicant
2 Locations
In-Office or Remote
85K-110K Annually
Senior level
Edtech • Information Technology
The Role
The Senior Manager of Marketing Operations will manage and optimize marketing technology systems, processes, and data to support pipeline growth and operational efficiency.
Summary Generated by Built In
Description

Position: Senior Manager, Marketing Operations

Location: US, Remote

About LRN:

LRN is the world’s leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regional and global regulatory environments and build ethical, responsible cultures. With over 3,000 clients across the US, EMEA, APAC, and Latin America—including some of the world’s most respected and successful brands—we’re proud to be the long-term partner trusted to reduce organizational risk and drive principled performance.

About the role:

LRN is seeking an experienced Senior Manager, Marketing Operations to own and optimize the marketing technology (MarTech) ecosystem, champion data-driven marketing, and serve as the critical interface between Marketing, Revenue Operations, Sales Leadership, and IT. You will be responsible for ensuring systems, processes, and data are strategically aligned to drive pipeline growth, campaign performance, and operational efficiency.

This is a highly collaborative and analytical role suited for a strategic problem-solver who can both zoom out to shape MarTech strategy and zoom in to execute with precision.

Requirements

What you'll do:

  • Own and evolve the marketing technology stack (e.g., HubSpot, Salesforce, Drift, ZoomInfo, 6sense, etc.) to meet the needs of a scaling global enterprise.
  • Evaluate, implement, and integrate new tools to improve marketing performance and lead lifecycle management.
  • Manage vendor relationships, tool contracts, renewals, and budgets.
  • Act as the primary marketing liaison to Revenue Operations, Sales Leadership, and IT, ensuring unified go-to-market operations.
  • Partner with Sales and RevOps to optimize lead routing, SLAs, scoring models, and attribution frameworks.
  • Support sales enablement initiatives by ensuring timely access to campaign data, dashboards, and lead insights.
  • Ensure data hygiene, governance, and standardization across marketing and CRM systems.
  • Develop, track, and analyze key performance indicators (KPIs) across the funnel—from lead to closed-won.
  • Deliver dashboards and actionable reporting for stakeholders to assess campaign effectiveness and pipeline contribution.
  • Support campaign planning with robust backend execution: campaign setup, segmentation, workflows, testing, and measurement.
  • Partner with Demand Gen and Content teams to enable high-performing, multi-channel campaigns.
  • Establish and document scalable processes for lead management, campaign operations, and lifecycle marketing.
  • Identify opportunities to increase marketing velocity through automation and workflow streamlining.

What we're looking for:

  • 4-6 years of marketing operations or revenue operations experience in a B2B SaaS or enterprise environment.
  • Deep experience managing complex martech stacks; Expert-level proficiency with HubSpot and SFDC and ability to own marketing campaign automation required.
  • Hands-on marketing platform experience including Google Ads, LinkedIn Ads, Gainsight, Gong, and others.
  • Demonstrated ability to work cross-functionally and influence without direct authority.
  • Analytical mindset with proficiency in building reports and dashboards (Salesforce, BI tools, etc.).
  • Experience in applying marketing attribution models to measure campaign influence and optimize spend.
  • Detail-oriented, with a strong ability to identify, troubleshoot, and solve operational and technical issues.
  • Naturally curious, proactive in exploring new tools, data insights, and process improvements.
  • Problem-solver who thrives in dynamic environments and enjoys optimizing systems and workflows.
  • Strong project management and communication skills.
  • Understanding of GDPR, CAN-SPAM, and other compliance considerations in digital marketing.Shape
  • Experience with account-based marketing (ABM) tools such as 6sense or Demandbase.
  • Familiarity with GRC or compliance software industry is a plus.
  • Certification in HubSpot & Salesforce a bonus.
Benefits
  • The annual base salary for this position typically falls between $85k and $110k annually, depending on factors such as experience, skills, and geographic location
  • Flexible PTO plus US public holidays and Sick Time
  • Medical, Dental and Vision Benefits
  • Excellent 401K with employer match
  • Life Insurance, short-term and long-term disability benefits
  • Health & Wellness reimbursements
  • Health Saving & Flexible spending account
  • Employee Assistance Plan

Top Skills

6Sense
Gainsight
Gong
Google Ads
Hubspot
Linkedin Ads
Salesforce
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The Company
New York, New York
780 Employees
Year Founded: 1994

What We Do

LRN is the world's largest dedicated ethics and compliance company, educating and helping more than 30 million people a year worldwide navigate complex legal and regulatory environments and foster ethical cultures. LRN's combination of practical tools, education, and strategic advisement helps companies translate their values into concrete practices and leadership behaviors that create sustainable, competitive advantage.

In partnership with LRN, companies need not choose between living principles and maximizing profits, or between enhancing reputation and growing revenue: both are a product of principled performance. Our offerings mitigate the risk of costly ethical lapses and compliance failures, while building trust and earning the company a reputation for lawful and ethical conduct.

LRN is the trusted long-term partnership to more than 3,000 organizations, including some of the most respected and successful businesses in the world. Together we acquire and disseminate proven strategic and tactical insights and develop solutions based on real-world experiences.

Headquartered in New York, LRN has offices in London, Tokyo, Singapore, Mumbai, Costa Rica and Dubai, with employees all over the world

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