Senior Manager, Marketing Operations

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

Job Title: Senior Manager, Marketing Operations

Location: Kitchener, Canada/Gurgaon, India (Hybrid)

Job Type: Full-time

Overview:

We are seeking an experienced and results-driven Senior Manager of Marketing Operations to lead and elevate our marketing operations function. The ideal candidate will be an expert in Salesforce, reporting, and scheduling tools, with a strong focus on driving seamless execution across key channels such as Email, Website, WhatsApp, and in-product merchandising. This role is crucial for improving the speed, quality, and cost-effectiveness of marketing campaigns across owned channels, managing and expanding our MarTech stack to enhance impact against key business metrics. You will be responsible for spearheading efficient processes, ensuring flawless execution, fostering an "always testing" mindset, and continuously optimizing performance across channels.

Key Responsibilities:

• MarTech Stack Ownership & Expansion: Take ownership of the marketing technology stack, evaluating and implementing new tools to drive operational efficiencies, expand capabilities, and align with business objectives. Work closely with cross-functional teams to ensure seamless integration and adoption of new technologies across the marketing organization.

• Process Optimization: Design and implement scalable processes to streamline marketing operations, ensuring efficient workflows and campaign execution across owned channels.

• Experimentation & A/B Testing: Lead a culture of experimentation across all campaigns. Develop and execute A/B testing strategies to optimize email, website, campaigns, WhatsApp, and in-product merchandising, focusing on continuous improvement and innovation.

• Scaling & Channel Expansion: Drive the expansion and optimization of marketing channels by scaling successful tactics and introducing innovative strategies. Continuously explore and integrate new MarTech tools and technologies to enhance marketing capabilities and achieve critical business objectives.

• Reporting and Analytics: Establish a robust reporting rhythm that provides clear, actionable insights on channel performance, engagement metrics, and marketing ROI. Create dynamic dashboards for real-time monitoring and analysis.

• Marketing Automation & Testing: Utilize marketing automation platforms like Salesforce Marketing Cloud to streamline campaign workflows and optimize segmentation. Implement testing frameworks to refine messaging, creative elements, and timing for maximum impact.

• Channel Management: Manage the execution of campaigns across Email, Website, WhatsApp, and in-product merchandising. Continuously test, measure, and refine strategies to maximize engagement and conversion.

• Cross-functional Collaboration: Work closely with Growth, Product, Sales, and Creative teams to ensure alignment and collaboration on campaign execution, experimentation, and MarTech integration goals.

• Data Integrity and Management: Ensure high-quality data management processes are in place. Collaborate with analytics teams to track testing outcomes, measure KPIs, and report on key findings.

• Scheduling and Workflow Tools: Implement and manage scheduling tools to optimize campaign planning, task management, and resource allocation, ensuring a consistent and efficient workflow.

• Salesforce Expertise: Oversee the integration and optimization of Salesforce in marketing campaigns, ensuring smooth automation, data accuracy, and performance tracking.

• Team Leadership: Lead and mentor a team of marketing operations specialists, fostering a culture of collaboration, innovation, and high performance. Instill a mindset of continuous learning, testing, and embracing new technologies within the team.

Qualifications:

• 7+ years of experience in marketing operations, with expertise in Salesforce (Salesforce Marketing Cloud preferred).

• Strong background in building and refining marketing operations processes, with a focus on driving efficiencies and scaling operations.

• Proven experience in A/B testing, experimentation, and an "always testing" approach to marketing strategy and execution.

• Deep understanding of email marketing, WhatsApp messaging, and in-product merchandising.

• Experience with marketing automation and scheduling tools.

• Strong analytical skills, with the ability to turn data into actionable insights and optimize campaigns for better performance.

• Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.

• Leadership experience with a track record of managing and developing high-performing teams.

• Ability to collaborate effectively with cross-functional teams and stakeholders.

Benefits:

• Competitive salary with performance-based incentives

• Comprehensive health, dental, and vision insurance

• Opportunities for professional growth and development

• Flexible work environment

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.