Senior Manager, Marketing Operations & Automation
Location: Miami, Phoenix, Seattle, San Francisco, Toronto
Reports to: VP Acquisition & Lifecycle Marketing
Team: Acquisition & Lifecycle Marketing
About the RoleThis is Opendoor's automation architect role—you'll be the force-multiplier that enables a lean, AI-powered marketing team to punch far above its weight. Your job is to eliminate manual work, implement AI tools across the organization, and build the infrastructure that lets our team operate at 2-3x productivity while driving better results.
You'll eliminate manual work and build the technical infrastructure that lets a lean team manage millions in marketing spend and manage personalized lifecycle campaigns across the funnel. That means: automated dashboards and reporting, AI-powered creative testing and personalization, bulletproof conversion tracking (GTM, CAPI) and targeting, and a streamlined tech stack. You'll implement AI tools, build automation workflows, and ensure every system is optimized for speed and accuracy.
What You'll Do1. AI & Automation Implementation
Implement and train team on AI tools for content creation, ad copy, email personalization, and creative production (e.g., Copy.ai, Jasper, Midjourney)
Build automation workflows across marketing operations using Zapier, Make, n8n, or custom solutions
Automate repetitive processes: campaign QA, broken link checks, UTM tracking validation, lead scoring/routing
Scale AI-powered creative testing (goal: 100s of ad variants per month)
Build AI email personalization engine for lifecycle campaigns
2. Marketing Analytics & Reporting Infrastructure
Build and maintain automated marketing dashboards
Own reporting infrastructure across all channels (paid search, paid social, TV, direct mail, lifecycle), partnering with Data Science as needed
Surface AI-powered insights from campaign data to inform budget allocation and optimization decisions
Build real-time performance tracking by channel, cohort, and market
Support attribution modeling, incrementality testing, and media mix modeling initiatives
3. Event Tagging & Conversion Tracking
Own and manage Google Tag Manager and S2S implementation across Opendoor properties
Ensure accurate conversion data flows to ad platforms (Google Ads, Meta, DSP, etc.) to support targeting and bidding optimization
Maintain event taxonomy and tracking documentation
QA and troubleshoot tracking issues across the funnel
Coordinate with Product/Engineering teams on tracking implementation
4. Marketing Tech Stack Management
Own marketing technology stack (Iterable/CRM, Google Ads, Meta, analytics platforms, attribution tools)
Evaluate and implement new tools that increase team productivity
Manage vendor relationships and contract renewals
Ensure data flows correctly between systems
Optimize tech stack spend and consolidate redundant tools
Technical Depth:
Expert in Google Tag Manager, GA4, and conversion tracking (pixels, server-side tagging, enhanced conversions, CAPI, CM360 etc) across major ad platforms
Strong with automation tools (Zapier, Make, n8n) or ability to write scripts (Python, JavaScript)
Experience implementing AI tools in marketing workflows
Comfortable with APIs, webhooks, and technical integrations
SQL knowledge preferred for pulling data from warehouses (Snowflake/Redshift)
Marketing Operations Experience:
5-7+ years in marketing operations, marketing analytics, or growth operations roles
Experience supporting performance marketing teams at scale ($20M+ annual spend)
Track record of building automation that measurably increases team productivity
Understanding of multi-touch attribution, incrementality testing, and measurement best practices
Experience with CRM/marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, HubSpot)
Mindset & Approach:
Builder mentality: You see manual work and immediately think "how can I automate this?"
High agency: You don't wait for permission—you prototype solutions and show results
AI-native: Comfortable experimenting with new AI tools and teaching others how to use them
Systems thinker: You design scalable processes, not one-off fixes
Hands-on executor: This is a pure IC role—you build things yourself, you don't manage people who build things
Bonus Points:
Experience in high-consideration, high-value transactional businesses (real estate, auto, financial services)
Background in data science, analytics engineering, or technical product management
Built custom dashboards using BI tools (Tableau, Looker, Mode, Quicksight, Amplitude)
Experience with media mix modeling or incrementality testing
Experience with Segment, Snowflake, LiveRamp
Working knowledge of brand safety/viewability and verification tools (e.g. IAS, DoubleVerify, MOAT)
The base pay range for this position is $128,800 - $177,100 annually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. We also offer a comprehensive package of benefits including unlimited PTO, medical/dental/vision insurance, life insurance, and 401(k) to eligible employees.
Since 2014, we’ve been reinventing life’s most important transaction with a new, simple way to buy and sell a home. The traditional real estate process is broken, and our mission is clear: build a digital, end-to-end experience that makes buying and selling a home simple and certain.
We’re a team of problem solvers, innovators, and operators building the largest, most trusted platform for residential real estate. Whether it’s starting a family, taking a new job, or making a life change, we help people move forward with confidence.
This work isn’t easy, and it’s not for everyone. But if you want to be part of a team that’s tilting the world in favor of people who want to sell, buy, or own a home then you’ll find purpose here.
Opendoor Values OpennessWe believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. We collect, use, and disclose applicant personal information as described in our personnel privacy policies. To learn more, you can find the policy details for California residents here and for Canada residents here.
We are committed to assisting members of the military community in utilizing their skills at Opendoor. U.S. candidates are able to review your military job classification at MyNextMove.org and apply for positions that align with your expertise.
At Opendoor, we are committed to providing reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other reasons protected by applicable laws. If you require assistance or a reasonable accommodation, please contact us at [email protected].
Top Skills
What the Team is Saying
What We Do
Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and confusing. It often comes with unexpected costs, the added burden of coordinating multiple third parties and the uncertainty of a transaction falling through. Our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds and talents across engineering, operations, design, operations, mortgage, finance, legal, and more to deliver strong results. More than 85,000 customers have selected us as a trusted partner in handling one of their largest financial transactions.
Why Work With Us
We’re on a mission to power life’s progress one move at a time
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Employees engage in a combination of remote and on-site work.
