Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce destination in the region, our platforms (Retail, Marketplace and Services) provide an inspiring and seamless end-to-end customer experience. We Dream Big through collaboration and innovation, and are supported to bring incredible ideas to life. We believe in making a positive difference by bringing on the future of shopping to our customers through the power of fashion, sports, home and beauty.
About the role
As Senior Manager, Marketing Effectiveness & Analytics, you will play a key role in measuring the impact of marketing and shaping how we invest, optimize, and grow - connecting marketing performance, customer behaviour MMM, incrementality testing, attribution, and data activation into clear commercial recommendations.
Reporting to the Director, Customer Growth & Loyalty, this role sits at the intersection of marketing, customer strategy, finance, data, and commercial decision-making. You’ll help translate insights on acquisition, retention, engagement, and customer value into smarter investment decisions across performance and brand marketing. Join us on a 12-month max term contract and play a key role in shaping smarter, data-led marketing decisions across the business.
- Lead THE ICONIC’s marketing effectiveness and analytics agenda, shaping smarter investment decisions across performance, brand and customer growth.
- Own customer behaviour and cohort analytics across acquisition, retention, loyalty, repeat purchase and customer lifetime value.
- Translate marketing mix modelling, incrementality testing, attribution and customer insights into clear commercial recommendations.
- Optimise marketing spend and budget planning to improve ROI, acquisition efficiency and overall business return.
- Build and maintain measurement frameworks, KPI definitions, dashboards and reporting principles to support evidence-based decision making.
- Partner cross-functionally with Marketing, Brand, CRM, Finance, Loyalty and Data teams to improve data quality, reporting and insight-led decisions.
- Drive data activation and personalisation opportunities using customer and marketing data.
- Articulate the commercial impact of brand marketing by connecting upper-funnel activity to downstream business outcomes.
- Lead key analytics and measurement partner relationships, ensuring external capability aligns to business priorities.
- Lead, coach and develop a high-performing marketing effectiveness and analytics capability
What Success Looks like:
- Proven track record in marketing effectiveness, analytics or commercial insights, with demonstrated impact on ROI, revenue, acquisition, retention and customer value
- Strong commercial thinker who can translate complex data into clear, actionable recommendations for Marketing, Finance, Customer and Executive teams
- Deep understanding of marketing measurement frameworks, including MMM, incrementality testing, attribution, cohort analysis and customer lifetime value
- Systems thinker who can connect brand, performance, CRM, loyalty and customer data into one integrated view of marketing effectiveness
- Equal parts analytical and influential: you love the data, but know how to tell the story behind the numbers
- Confident stakeholder leader who can partner with senior leaders across Marketing, Finance, Data and Commercial to guide smarter investment decisions
- Experienced operator who can build scalable reporting, dashboards, KPI frameworks and measurement processes that improve decision-making
- Commercially minded budget partner who can help optimise marketing spend and identify where investment is driving the greatest return
- Strong customer analytics capability, with experience understanding acquisition, retention, repeat purchase, loyalty and lifetime value behaviours
- Comfortable managing external analytics, media or measurement partners to ensure insights are clear, credible and commercially useful
- Passionate about building a culture of evidence-based marketing, where insight, testing and performance drive better outcomes
- Proven ability to coach, lead or influence teams to lift analytical capability and embed smarter ways of working across the business
Here’s what to expect when you join THE ICONIC:
- Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
- The learning collective. Get your knowledge fix with our learning days, hackathons and access to Linkedin Learning
- Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
- Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
- Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
- Wellbeing. Access to Fitness Passport and wellbeing programs
- People first. Access to our Employee Assistance Program for you and your family
At THE ICONIC, diversity, inclusion, and belonging are integral to our culture, fostering an environment of respect and dignity. We aim to empower self-expression and ensure our workforce reflects our diverse communities. By embracing diverse perspectives and experiences, we strive to create a genuine sense of belonging for our employees, customers, and partners, promoting equal opportunities and a better shopping experience for all.
Additional Information
We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Attraction team directly: [email protected].
By submitting your application, you acknowledge and agree to the terms of THE ICONIC's Candidate Privacy Policy.
Skills Required
- Proven track record in marketing effectiveness, analytics or commercial insights
- Strong commercial thinker able to translate complex data into actionable recommendations
- Deep understanding of marketing measurement frameworks including MMM
- Experience managing external analytics and measurement partners
- Strong customer analytics capability with experience in acquisition and retention
What We Do
Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. We stand for benchmark-setting customer service, delivery options and returns policies while connecting Australia and New Zealand fashion, and sports, beauty, home and lifestyle lovers through digital experiences. Our purpose is liberation. For our people, this means being supported to express the best version of themselves. From our ways of working and collaboration to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! We are forward thinking, energetic and collectively move to create a positive impact. There are over 1000 ICONITES across our Hubs in Sydney CBD, Alexandria and South West Sydney (which hosts our HUGE Fulfilment Centre!). We are growing fast.... and always looking for great talent to join us!
