Senior Manager, Marketing Data Operations

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Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
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Okta Inc. is seeking a highly motivated and experienced Senior Manager, Marketing Data Operations to join our Marketing Strategy & Operations (MS&O) team. This pivotal role will be responsible for establishing and maintaining robust data governance frameworks, ensuring data integrity, security, and compliance across all marketing data initiatives. You will be a key driver in transforming our marketing data landscape, enabling data-driven decision-making, and fostering a culture of data excellence.

This role reports directly to the Director, Marketing Data Operations & Technology (MDOT), and will work closely with Marketing Analytics, Marketing Systems Engineers, and D&I to optimize our marketing data ecosystem.

• Develop, implement, and manage comprehensive data governance frameworks, policies, and procedures to ensure the integrity, accuracy, and security of marketing data assets.

• Lead data stewardship efforts, including data classification, ownership assignment, and protection strategies across multiple Marketing systems - Adobe Analytics, Snowflake, Marketo, Salesforce, etc. 

• Champion data governance best practices across the marketing organization and promote a data-first mindset.

• Ensure strict compliance with data privacy and security regulations, including GDPR, and other relevant industry and country standards.

• Identify and implement continuous improvements in marketing data governance. 

• Establish and enforce protocols for the continuous review and updating of marketing data taxonomies.

• Ensure strict governance and compliance with agreed-upon taxonomies across all marketing systems and reporting tools.

Data Process Management

• Continuously review and refine marketing data processes to enhance efficiency, accuracy, and scalability.

• Maintain and update comprehensive data process documentation, and conduct regular training sessions for all teams involved in data processes, including Data Engineers, Analytics, and Strategy & Planning teams.

• Implement process governance and project management methodologies to ensure all teams adhere to best practices for data quality and accuracy.

• Collaborate closely with the D&I team to ensure the timely delivery of accurate and high-quality marketing data.

• Serve as the primary point of escalation for any data quality issues that may arise within the marketing organization.

• Own and manage strategic use cases and technical roadmaps for our data MarTech systems including Clay, Clearbit, StackMoxie, Adobe Analytics, and BigQuery, etc.

• Drive the vision for leveraging AI within marketing data operations and governance.

• Identify, champion, and lead pilot programs and use cases to explore and unlock the potential of AI for enhanced data quality, automation, insights, and predictive capabilities.

• Work closely with D&I and analytics teams to evaluate and implement AI/ML solutions that streamline data processes, improve data accuracy, and generate deeper marketing insights.

• Stay abreast of emerging AI trends and technologies relevant to data management and marketing, recommending strategic adoption where appropriate.

• Act as the key point of contact for marketing stakeholders on data-related projects, collaborating to understand their data needs and developing robust solutions.

• Serve as a critical integration point between Marketing, Marketing Strategy & Operations (MS&Os), and Data Specialists (D&I).

• Lead, mentor, and develop a team of global data operations engineers, fostering a high-performing and collaborative environment.

• Drive the roadmap and regular report to leadership on data governance initiatives

• 7+ years of experience in data management, data operations, or a related field, with a strong focus on data governance.

• 3+ years of experience in a leadership or management role, leading and developing data-focused teams.

• Deep knowledge of data management principles, including data governance, data quality, data security, and data lifecycle management.

• Solid grasp of enterprise applications and their role in supporting operational and strategic business functions within a marketing context.

• Proficiency with SQL and business intelligence (BI) tools and reporting platforms (e.g. Tableau, Adobe Analytics/GaA4, Looker).

• Solid grasp of key Marketing Systems software and supporting Marketing workflows (e.g. Marketo, 6sense, Salesforce, Lead Scoring, Lead Routing, etc).

• Proficiency with data cleansing, alerting, and enrichment tools (e.g. Clay, StackMoxie). 

• Knowledge of data integration and interoperability between systems (e.g., APIs, middleware, data lakes/warehouses).

• Demonstrated ability to manage complex data projects and drive successful outcomes.

• Exceptional stakeholder management and communication skills, with the ability to translate complex technical concepts into understandable business language.

• Strong analytical and problem-solving abilities, with a keen eye for detail.

• Proven ability to work collaboratively in a fast-paced, dynamic environment.

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.