Senior Manager, Marketing Campaigns

Overview: The Senior Manager, Marketing Campaigns leads the development and execution of strategic, high-impact marketing programs and campaigns across all business units. As a people manager, the Senior Manager, Marketing Campaigns will oversee and mentor a team, ensuring alignment with corporate marketing objectives and business goals. The ideal candidate will bring extensive experience in campaign management, leadership, and cross-functional collaboration, leveraging digital and traditional marketing methods to drive results.

Duties and Responsibilities:

• Provide leadership and strategic direction for the Marketing Campaigns team fostering a high-performing, results-driven culture.
• Partner closely with business unit leadership, product marketing and other stakeholders, develop and execute integrated marketing campaigns and programs that align with corporate objectives.
• Oversee the creation, implementation, and optimization of multi-channel marketing strategies, ensuring alignment with market trends and company priorities.
• Manage and allocate campaign budgets effectively, ensuring all initiatives are executed within budget while achieving desired outcomes.
• Develop and implement frameworks for tracking, measuring, and optimizing campaign performance using KPIs and other relevant metrics.
• Lead market research and competitive analysis to identify opportunities for growth and innovation in marketing campaigns.
• Manage complex projects, set priorities, and manage multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing, Content Hub, Corporate Comms, Social and other related functions.
• Guide team members in project management best practices, ensuring campaigns are delivered on time, within scope, and with optimal impact.
• Function as a mentor and coach direct reports, providing career development opportunities, regular feedback, and performance evaluations.
• Develop and drive competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.
• Provide regular reports to stakeholders, including senior management and the marketing team. These reports may include campaign performance metrics, budget updates, and other relevant information.
• Drive continuous improvement by analyzing campaign performance data, identifying key insights, and making data-driven recommendations for future strategies.
• Collaborate cross-functionally with teams including Product Marketing, Content, Corporate Communications, and Sales to ensure consistency in messaging and execution.
• Stay updated on industry trends, emerging technologies, and marketing innovations, applying relevant insights to enhance marketing strategies.
• Maintain compliance with Inovalon’s policies, procedures and mission statement.
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Job Requirements:

• Minimum 10+ years of experience in marketing campaign management, with at least 4 years in a leadership or people manager role
• Experience in B2B marketing, preferably within technology, SaaS, or healthcare industries
• Advanced knowledge of marketing automation tools such as Marketo, LinkedIn Advertising, Google Ads, DemandBase, TechTarget or other similar platforms
• Proficiency in MS PowerPoint, MS Excel and MS Word
• Strong ability to interpret data, analyze trends, and make data-driven marketing decisions
• Exceptional organizational skills with the ability to manage multiple projects, priorities, and stakeholders
• Proven experience in managing and optimizing marketing budgets to maximize ROI
• Strong leadership abilities with a track record of developing high-performing teams and fostering cross-functional partnerships
• Ability to navigate changing market conditions and quickly adjust strategies to align with business needs
• Excellent verbal and written communication skills, with the ability to present complex information clearly to stakeholders at all levels

Education:

• Bachelor’s degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.

Physical Demands and Work Environment:

• Sedentary work (i.e., sitting for long periods of time);
• Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
• Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
• Subject to inside environmental conditions; and
• Travel for this position will be up to 5% domestically.