Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.
How You Will Contribute:
As the Senior Manager, Marketing Automation and Personalization at Ciena, you will have a pivotal role in driving our digital marketing efforts and leading the development and execution of our personalization plan. Collaborating closely with leadership and cross-functional teams, you will be responsible for implementing a robust personalization strategy that enables unique user experiences across various marketing channels.
This is an exciting opportunity to be at the forefront of Ciena's marketing evolution and contribute to our vision of personalization. Working alongside our Personalization Strategy lead and Adobe Suite specialists, you will play a visible role in developing and executing Ciena's Personalization Strategy and roadmap.
Your key focus will be on leveraging Ciena's marketing ecosystem to deliver automated, personalized user experiences at scale. By harnessing data-driven insights, and utilizing marketing automation, you will play a critical role in creating personalized experiences that deeply resonate with our audience segments.
Responsibilities:
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Develop and execute B2B marketing personalization strategies to deliver unified, consistent omnichannel experiences.
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Translate buyer personas and user data into key segment target audiences
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Leverage content categorization to serve tailored content.
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Create personalized marketing experiences across various channels with the ability to scale.
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Design omnichannel blueprints and orchestrate automated email nurture programs and web personalized experiences.
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Lead and collaborate with our functional marketing teams, including Field Marketing, Global Programs, Marketing Operations, Data and Analytics, and Portfolio Marketing, to align personalization strategies and plans meeting the customer’s needs.
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Oversee the development and optimization of our marketing automation platform (Marketo), including Adobe Target and Adobe Analytics, to create and optimize personalized customer journeys.
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Contribute to key cross-functional marketing projects, such as defining intent scoring models, buyer stages and personas, experimental validation methodology, technology evaluations, and content strategy alignment.
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Analyze campaign performance and customer digital behavior to refine and improve personalization strategies.
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Define, monitor, and report on key performance indicators (KPIs) to measure the effectiveness of personalization efforts.
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Manage and mentor a team of marketing professionals, providing guidance and support in executing personalization initiatives.
The Must Haves:
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Minimum of 6 years of experience in B2B marketing, with a focus on personalization, customer segmentation and marketing automation.
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Bachelor’s degree in Marketing, Business, or a related field. Master's degree is a plus.
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Strong knowledge and expertise on digital marketing, marketing automation and CRM platforms. Experience with Adobe platforms (Marketo, Target, Analytics) and Salesforce is strongly preferred.
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Demonstrated experience planning, developing and executing successful B2B marketing automation programs with a personalization focus.
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Proficiency in data analysis and segmentation techniques, with the ability to derive actionable insights from complex datasets.
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Experience with data management including data capture, enrichment, and privacy.
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Knowledge of dynamic chat and recommended content features, or similar tools delivering 1:1 experiences.
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Ability to effectively communicate, engage and influence senior leadership.
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Effective leadership skills to manage, inspire and empower a team.
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Strong analytical mindset and attention to detail.
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Ability to solve problems, adapt to a fast-paced, dynamic environment, and manage multiple projects simultaneously.
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Passion for staying current with emerging trends and technologies in B2B marketing personalization.
Pay Range:
The annual pay range for this position in Canada is $113, 200 - $180, 800
The annual pay range for this position in the USA is $142, 500 - $227, 600
#LI-CM
Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.
Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.
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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.
Ciena is an Equal Opportunity Employer, including disability and protected veteran status.
If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.
Ciena Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ciena and has not been reviewed or approved by Ciena.
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Fair & Transparent Compensation — Pay is often characterized as competitive or above-market in certain roles and regions, with references to market-aligned salary ranges and transparency around pay bands.
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Healthcare Strength — Health coverage is frequently framed as comprehensive, including medical, dental, and vision, with indications that coverage can extend to dependents and is viewed as a meaningful component of total rewards.
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Leave & Time Off Breadth — Time-off offerings are described as flexible and generous, including Flex/uncapped PTO in many cases and additional paid time for volunteering.
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What We Do
Ciena (NYSE: CIEN) is a global leader in networking systems, services, and software. We build the world’s most adaptive networks to enable our customers to deliver richer, more connected experiences for all users. At our core, Ciena is a company rooted in people. We prioritize deep, collaborative relationships within our teams and alongside our customers, partners, and communities around the world. For three-plus decades, we’ve brought our humanity to our relentless pursuit of innovation. We continue to lead the evolution of networking with a strong track record of industry firsts. As end-user expectations skyrocket, our customers and their networks must transform. Ciena powers this transformation by driving next-generation solutions built for maximum openness and agility—today and into the future. Corporate/Brand Values: • Customer First • Integrity • Velocity • Innovation • Outstanding People We're the perfect size for you to make an impact. W Only Ciena has the depth of expertise and the culture of collaboration and partnership required to help our partners evolve. We do this by strategically integrating hardware, services, and software in an open environment to ensure our clients’ networks are ‘fit for flexibility’ today and into the f
Why Work With Us
We are known for our industry-firsts, including the first coherent optical solution, converged packet-optical platform, and intelligence automation platform. Our commitment extends beyond innovation, logging in over 35,000 volunteer hours and $2 million to worthy causes in 2023. We're the perfect size and culture for you to make a difference.
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