Senior Manager - Marketing (Automation and Email Strategy)

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc.

People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.

Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.

Visit our careers page to see what exciting opportunities and company perks await!

Job Description:

Position Summary

We are seeking a strategic and results-driven Sr. Manager, Marketing Automation and Email Strategy to lead the development, execution, optimization and reporting of global email marketing programs. This individual will manage a team of email marketing specialists and collaborate closely with digital marketing, content, web, analytics, sales and product marketing teams to drive customer engagement, lead generation, pipeline contribution and customer retention.

Key Responsibilities

Team Leadership

• Lead, coach and develop a team of email marketing professionals
• Establish best practices, processes and quality standards for campaign execution
• Prioritize team workload and align resources with business objectives
• Foster a culture of testing, learning and continuous improvement

Email Marketing Strategy

• Develop and execute the overall email marketing strategy across customer acquisition, onboarding, nurture, retention and re-engagement programs
• Create audience segmentation strategies to improve targeting and personalization
• Partner with marketing stakeholders to support product launches, promotional initiatives, webinars, events and account-based marketing campaigns
• Build lifecycle marketing programs that improve engagement and accelerate pipeline growth

Marketing Automation and Campaign Execution

• Manage and optimize marketing automation programs using Salesforce Marketing Cloud Account Engagement or similar platforms
• Design and implement automated customer journeys, lead nurturing programs, triggered communications and behavioral campaigns

Analytics and Optimization

• Monitor, analyze and report on campaign performance
• Lead testing and optimization efforts to improve engagement and business outcomes

Compliance and Governance

• Ensure compliance with email marketing regulations and governance standards
• Maintain deliverability, list health and audience management best practices

Cross-Functional Collaboration

• Partner with cross-functional teams to develop and execute integrated marketing programs
• Align email strategies with business priorities and customer engagement goals

Requirements/Qualifications:

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field with at least 15 years of relevant experience.
• 5-7 years of experience in email marketing and marketing automation
• 2+ years of people management experience
• Experience building and managing multichannel nurture programs
• Hands-on experience with Salesforce Marketing Cloud Account Engagement (preferred), Marketo, HubSpot, Eloqua or similar marketing automation platforms
• Strong understanding of segmentation, deliverability, lifecycle marketing and customer journey orchestration
• Strong analytical skills with the ability to interpret data and communicate insights
• Experience with A/B testing and optimization strategies
• Excellent communication, project management and stakeholder management skills

Travel Time:

Physical Attributes:

Physical Requirements:

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.

To all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.