Job Description:
Senior Manager, Market Insights and Growth Strategy
Are you passionate about uncovering insights that shape the future of iconic brands and categories? As the Sr. Manager, Market Insights & Growth Strategy, you will play a pivotal role in identifying growth opportunities, translating complex data into compelling business stories, and influencing strategic decisions that drive category and portfolio performance. This is an opportunity to be at the center of business strategy, partnering with senior leaders and cross-functional teams to turn insights into action.
In this highly visible role, you'll serve as the key insights partner to the Portfolio Growth Team, connecting consumer, shopper, market, and business intelligence to create a clear path for growth. You'll help shape innovation pipelines, influence portfolio strategy, and ensure that insights lead to meaningful business outcomes. If you thrive in a collaborative environment, enjoy solving complex business challenges, and are energized by making a measurable impact, we'd love to hear from you.
What Are We Looking For?
- Bachelor’s degree required; MBA or advanced degree a plus.
- Significant experience in insights, analytics, strategy, consulting, or related functions.
- Proven ability to transform complex data and research into actionable business strategies.
- Strong business acumen with experience supporting portfolio growth, innovation, or category strategy.
- Ability to influence senior stakeholders and drive alignment across cross-functional teams.
- Excellent communication and storytelling skills, with a talent for bringing insights to life.
- Experience in consumer-focused industries, preferably CPG or retail.
What Will Be Your Key Responsibilities?
- Serve as the strategic insights partner to the Portfolio Growth Team, guiding growth priorities and decision-making.
- Identify opportunities and risks by integrating consumer, shopper, category, competitive, and market insights.
- Translate insights into clear recommendations that shape portfolio strategy, innovation, and growth plans.
- Lead the portfolio learning agenda and connect insights across teams to build a cohesive growth narrative.
- Drive recommendations through execution and measure business impact.
- Collaborate across marketing, category, finance, and insights teams to embed consumer-led thinking throughout the business.
- Influence senior leaders and cross-functional stakeholders by providing strategic perspectives that shape key business decisions.
- Continuously identify new ways to leverage insights, analytics, and market intelligence to accelerate growth and improve business performance.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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Skills Required
- Bachelor's degree
- Significant experience in insights, analytics, strategy, consulting, or related functions
- Proven ability to transform complex data and research into actionable business strategies
- Experience supporting portfolio growth, innovation, or category strategy
- Ability to influence senior stakeholders and drive alignment across cross-functional teams
- Excellent communication and storytelling skills
- MBA or advanced degree
- Experience in consumer-focused industries, preferably CPG or retail
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
