FIND YOUR 'BETTER' AT Blue Cross
We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.
We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.
If you believe in better, we’d love to hear from you.
About the Role
This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.Duties / Accountabilities
Strategy & Channel Governance (10%):
Support the Head of Business Development in driving overall channel strategy, governance, and performance management to achieve business objectives.
Sales Leadership & Team Management (5%):
Lead, coach, and mentor the AIA Agency sales team, driving motivation, accountability, and performance to meet individual and team sales targets.
Sales Planning & Execution (50%):
Develop and implement sales strategies and annual business plans, streamline processes, and oversee the execution of sales initiatives, campaigns, and product launches.
Business Development & Relationship Management (15%):
Identify and expand new districts while strengthening relationships with key district directors and agency leaders.
Technical Expertise & Client Support (15%):
Act as a subject matter expert in General Insurance (GI), providing professional advice, handling complex enquiries, and delivering tailored solutions.
Performance Monitoring & Collaboration (5%):
Track and analyze sales performance metrics, provide actionable insights, collaborate cross-functionally, and support strategic and ad hoc projects.
Education/Work Experience
- University degree in Business Administration or related disciplines; or a Diploma in Insurance or relevant fields
- Minimum 15 years of relevant experience, with mandatory exposure in the General Insurance industry
- Fulfil the “fit and proper” criteria set by the Insurance Authority for licensing as an individual insurance agent of the Company, including meeting the minimum education and qualification requirements (e.g. passes in IIQE Papers 1 & 2, subject to regulated activities)
- Professional insurance qualifications such as IIQAS, LOMA, ANZIIF (Senior Associate), or equivalent will be an advantage
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Skills Required
- University degree in Business Administration or related disciplines or Diploma in insurance or related disciplines
- Fulfilment of the fit and proper criteria of the Insurance Authority
- Minimum 5 years' relevant experience in insurance industry
- Excellent command of spoken and written English and Chinese
- Qualified IIQAS, LOMA, ANZIIF (Senior Associate) or related professional insurance qualifications
What We Do
AIA Group Limited is a multinational insurance and financial services corporation headquartered in Hong Kong, providing life insurance, savings, and health protection products across the Asia-Pacific region.






