Senior Manager - Loyalty & Co-Brand

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life.  Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.   

What We Stand For    

Low Fares Done Right is our mission and we strive to bring it to life every day.  Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers.  To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things.  While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.  

Work Perks  

At Frontier, we like to think we’re creating something very special for our team members.  Work is why we’re here, but the perks are nice too:  

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship. 

Who We Are 

Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier’s highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline’s many weight-saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline.* Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines., Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ: ULCC).    

* Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed.

What Will You Be Doing?

This position is responsible for managing Frontier loyalty products - the co-branded credit card program, Discount Den paid membership program, FRONTIER Miles and other loyalty partnerships. They will lead a team responsible for executing strategic development and marketing/promotion plans to increase supplemental revenue across all loyalty and commission-based programs. Individual must integrate loyalty marketing messages with other Frontier Airlines brand communications and take full advantage of all opportunities to promote and market the various loyalty and ancillary products offered.  This role will develop and facilitate communications, marketing and reporting, across all channels. This position will have managerial responsibility over multiple resources dedicated to the development, operation and promotion of Frontier’s loyalty and partnership programs. Additionally, this position will serve as the day-to-day contact with the card issuing bank and other partners.

Essential Functions

• Manage Frontier’s tactical marketing strategy to support the co-branded credit card issuer and other loyalty partners in the development, testing and execution of marketing campaigns for the co-branded card including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
• Manage Frontier’s tactical marketing strategy to support Frontier’s Discount Den paid membership program in the development, testing and execution of marketing campaigns including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
• Influence senior management at both Frontier and partners on goals and loyalty marketing strategies / tactics to achieve them
• Oversee co-brand credit card portfolio including leveraging all Frontier and card issuer communication channels for card acquisition/retention messages.  Maximize supplemental revenue through mileage sales and royalties earned through the Frontier Airlines co-brand card.
• Monitor and analyze the performance of co-brand, Discount Den, and loyalty initiatives and present results to senior management team
• Act as point of contact for card issuer and other partners, while facilitating discussions between the Frontier team and the partner for all strategic and tactical components of the program
• Develop training documents to support the co-branding credit card issuers inflight acquisition channel. Including training new inflight staff and assisting with recurrent training
• Design enhancements to all programs, establish membership and revenue goals, improve the overall functionality of the programs on all channels
• Identify, recommend and support new marketing channels and opportunities for the co-brand credit card program, Discount Den, and other loyalty partners
• Advocate, develop and facilitate internal communications and incentives to increase employee awareness of the co-branded credit card, Discount Den, and other loyalty initiatives including internal acquisition incentives (call center and inflight promotions)
• Maintain program project list to effectively execute and track status of projects, campaigns, and events to ensure that marketing efforts support specific forecasts and goals
• Ensure on-time, on-budget deliverables. Identify any potential impediments to either autonomously problem solve, or escalate to senior leaders for help as necessary
• Manage the approval process of all co-branded card communication materials from both Frontier and the card issuer
• Drive the creation and realization of dynamic offers for Loyalty Offerings
• Negotiate contracts with external vendors that will lead to effective account acquisition programs and reductions in per unit costs
• Oversee the development and evaluation of test cases for new Loyalty Offerings or changes to existing Loyalty Offerings, with internal and external partners
• Support other Loyalty Marketing initiatives as needed

Qualifications

• Bachelor’s Degree in Marketing/Finance or related area of study
• 5-7 years in marketing and/or communications with at least 2 years in a supervisory role managing stakeholders and/or individual contributors
• Ability to manage multiple priorities and manage marketing projects, production schedules, and promotional events, while consistently meeting deadlines
• Must have good attention to detail for copy proofing/editing
• Exceptional presentation and oral communication skills
• Exceptional writing and copy editing skills
• Advanced skill level using Excel for data manipulation and analysis
• Has an understanding or interest in learning HTML coding
• Ability to work collaboratively with other departments, partners and staff
• Ability to manage multiple contractors/trainers
• Ability to participate in the annual budget process and establish revenue and expense forecasts
• Strong corporate vendor development and relationship building skills
• Ability to travel 30% of time
• Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures

Knowledge, Skills and Abilities

• Comfortable receiving feedback and quickly change course based on business needs
• Team player who can work collaboratively with other departments, partners and marketers
• Must have excellent communication and interpersonal skills
• Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
• Ability to work with minimum supervision in a collaborative team environment
• Microsoft office product skills including Excel and PowerPoint
• Ability to meet deadlines while working in a fast-paced, changing environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Must be a team player with ability to work on several projects at a time
• Must be comfortable working around the airports both above and under wing when needed

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

Considerable Latitude:  The incumbent establishes methods and procedures for attaining specific goals and objectives, and receives guidance in terms of broad goals.  Only the final results of work are typically reviewed. 

Salary Range - $100,104 - $132,870. Please note: This posting has a closing date of 9/30/2026, midnight MT. 

Positions Supervised

• Loyalty Program Manager

Workplace Policies 

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position.  Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace.  All prospective employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP).  Further, any applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.