The Role
We're looking for a strategic, data-driven Senior Manager, Email & Lifecycle Marketing to manage and grow lifecycle marketing programs for a portfolio of clients. Reporting to the Director, Email & Lifecycle Marketing, you'll help clients engage and retain customers through email, SMS, push notifications, loyalty, and other owned marketing channels.
The ideal candidate has a strong foundation in lifecycle marketing, customer journey optimization, campaign execution, and analytics. You'll work closely with clients and internal teams to develop, launch, and optimize lifecycle programs that drive engagement, retention, and revenue growth.
This role is ideal for someone who enjoys balancing strategy and hands-on execution, thrives in a client-facing environment, and is passionate about using data to improve customer experiences and business outcomes.
You Will Be
Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation.
Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices.
Leading regular reporting, campaign reviews, and performance discussions with clients.
Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing.
CRM & Omnichannel MarketingDesigning and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels.
Building scalable segmentation, personalization, and automation strategies.
Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more.
Supporting clients in expanding and optimizing their lifecycle marketing and automation programs.
Ensuring best practices in deliverability, compliance, consent management, and data governance.
Testing, Optimization & AnalyticsDeveloping and executing testing plans across messaging, creative, audience segments, and campaign cadence.
Monitoring campaign performance and identifying optimization opportunities.
Creating recurring reports and presenting key insights and recommendations to clients.
Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue.
Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR.
Leveraging AI capabilities to streamline processes and develop new strategic ideas.
Martech & CRM ExpertiseWorking hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic).
Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement.
You Must Have
4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.
Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.
Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
Excellent verbal and written communication skills with a proactive mindset.
Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth.
Experience managing client relationships and presenting campaign performance and recommendations.
Experience with web analytics (GA4, etc) and setting up UTM tracking.
Ability to hit the ground running and pick up new skills.
Skills Required
- 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation
- Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey
- Strong understanding of customer segmentation, personalization, retention, and loyalty strategies
- Experience working hands-on in ESP/platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, or HubSpot
- Experience with web analytics (GA4) and setting up UTM tracking
- Experience managing client relationships and presenting campaign performance and recommendations
- Experience developing and executing testing plans and optimization across messaging, creative, audiences, and cadence
- Knowledge of deliverability, compliance, consent management, and data governance (CAN-SPAM, GDPR)
- Excellent verbal and written communication skills with a proactive mindset
- Ability to hit the ground running and pick up new skills quickly
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
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