Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).
Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.
Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.
The Role:
The Senior Manager of Lifecycle Marketing will lead the strategy, development, and optimization of subscriber lifecycle journeys that deepen engagement, strengthen retention, and drive acquisition and revenue across A+E Global Media's DTC products. This role will oversee the roadmap for customer communications across acquisition, onboarding, engagement, retention, and reactivation touchpoints, ensuring every moment in the customer journey builds meaningful, measurable value.
WHAT YOU WILL DO: Senior Manager of Lifecycle Marketing
- Define and oversee A+E’s end-to-end lifecycle and loyalty strategies across email, app, and web—balancing business goals with meaningful, fan-centric experiences.
- Own email governance, defining best practices for audience management, frequency, deliverability, and channel orchestration to ensure scalable, compliant, and high-performing communications.
- Partner with Analytics, Product, and MarTech teams to build personalization strategies that deliver the right message, creative, and offer to the right viewer at the right moment.
- Lead a test-and-learn agenda across lifecycle journeys, continuously evolving segmentation, messaging, and offer strategies to drive incremental growth and engagement.
- Establish clear success metrics and measurement frameworks. Turn data into actionable insights that shape future strategy and investment.
- Manage and coach a direct report.oe or more Set clear goals, support development, and foster a culture of creativity, accountability, and continuous improvement.
- Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment. Identify new ways to strengthen audience relationships and elevate performance.
- Create an environment rooted in respect and inclusion—one that encourages authentic connections with colleagues, audiences, and the communities we serve.
BASIC REQUIREMENTS: Senior Manager of Lifecycle Marketing
- Candidates with a Bachelor’s degree in Marketing, Business, or related field is preferred. Candidates with equivalent experience will be considered.
- 6–8+ years of relevant experience in lifecycle marketing, personalization, CRM, or loyalty strategy
- A proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact. Subscription experience is a plus.
- Deep expertise in segmentation, personalization, and experimentation methodologies.
- Strong analytical instincts with the ability to build compelling data-driven narratives.
- Clear, confident communication and presentation skills.
- Experience partnering cross-functionally with analytics, creative, product, and BI teams.
- Demonstrated success managing one or more colleagues and helping to develop high-performing teams.
- Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus.
The annual/hourly pay range displayed serves as a good faith estimate of the
minimum and maximum base pay range for this role. Compensation for the role will
be based on a number of different factors such as a candidate’s qualifications, skills,
competencies, location, and experience. A+E offers a competitive total compensation
package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.
A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.
Top Skills
What We Do
A+E Global Media™, a joint venture of Disney-ABC Television Group and Hearst, is an innovative, multiplatform content powerhouse that reaches audiences everywhere and is comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, The HISTORY Channel™, LMN®, FYI®, Home.Made.Nation™ and VICE TV®. Our audiences extend to more than 414 million households in 200+ territories and in 40+ languages. With over 70,000 distinct assets available around the world, the company produces best-in-class content across the multiplatform landscape. A+E Global Media boasts full-scale production capabilities with A+E Studios® and A+E Factual Studios™. A+E Digital encompasses Websites, Apps, social media, short form content, AVOD offerings; and SVOD products A&E Crime Central™, HISTORY Vault® and Lifetime Movie Club™ and 60+ FAST channels from the company’s wildly popular library. A+E Global Media is headquartered in the United States, with owned & operated entities in Japan, Korea, Southeast Asia, and a joint venture in LATAM.
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