Senior Manager, Lifecycle Marketing

Reposted 4 Days Ago
3 Locations
In-Office or Remote
110K-165K Annually
Mid level
Artificial Intelligence • Healthtech
The Role
Lead lifecycle marketing initiatives at Doctronic.ai, managing campaigns across various channels, analyzing data, and optimizing patient journeys while ensuring compliance.
Summary Generated by Built In
Senior Manager, Lifecycle Marketing

Location: Remote (US-based preferred)
Reports to: Head of Marketing / CMO
Team: Growth Marketing
Company: Doctronic.ai — The #1 AI Doctor

About Doctronic

Doctronic is transforming healthcare with an AI doctor that’s always on, anonymous, and backed by real telehealth physicians. With millions of users and fast growth, we need to scale lifecycle campaigns that drive activation, repeat visits, and long-term retention.

The Role

We’re hiring a Senior Manager of Lifecycle Marketing to own execution across email, SMS, push, and in-app channels. You’ll be the hands-on driver of Doctronic’s lifecycle efforts, directly building campaigns in Braze, analyzing results, and iterating fast.

This is a player role with leadership upside: you’ll execute the work while shaping the lifecycle roadmap. Over time, this role could evolve into people leadership as the team grows.

Responsibilities
  • Directly manage end-to-end lifecycle execution in Braze (campaigns, flows, testing, reporting).

  • Build and optimize patient journeys: onboarding, activation, retention, and win-back.

  • Run A/B and multivariate tests across subject lines, creative, cadence, and channels.

  • Monitor lifecycle KPIs and generate insights to share with leadership.

  • Ensure full HIPAA/TCPA compliance in all lifecycle campaigns.

  • Collaborate with product, growth, and design to create aligned, patient-first messaging.

Qualifications
  • 4–6 years in lifecycle/CRM/retention marketing.

  • Must-have: hands-on Braze experience (daily operator-level expertise).

  • Strong track record of executing campaigns that drive measurable lift.

  • Comfortable working independently and wearing multiple hats.

  • Analytical and detail-oriented: able to dive into data and optimize accordingly.

  • Experience in healthcare, fintech, or other regulated industries a plus.

.

Top Skills

Braze
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The Company
HQ: New York, NY
22 Employees
Year Founded: 2023

What We Do

With over 10 million AI-doctor visits, drawing on the latest in modern medicine, we are bringing best-in-class primary care to anyone with an internet connection. Backed by Union Square Ventures, Tusk Venture Partners, and HF0.

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