Senior Lead Generation Manager

About Omnidian

Omnidian is building a more sustainable future for the planet. We assure that IoT-enabled distributed energy assets perform at their best through our passionate teams, our innovative technology, and by creating an amazing customer experience. We're a well-funded, growth-stage, B Corps certified company offering the potential for enormous impact, both on our products and on the world.

We are headquartered in Seattle, but are open to remote location depending on role and if a candidate resides in a state we currently employ in.

The Opportunity 

In this role, you won’t just be executing tasks; you’ll be leading strategies that reshape the energy landscape. If you’re someone who thrives on making data-driven decisions that deliver real results and wants to see the impact of your work firsthand, this is the place for you. The ideal candidate will excel in a startup type environment, and have experience making an outsized impact while operating as part of a small but mighty team.

You will ensure that our educational content and our story reach our key prospects—supported by accolades like: Most Innovative U.S. Energy Companies, a Top Emerging Startup in Energy Technology, and a Top 100 Place to Work. If you’re strategic, data-driven, curious, love tackling complex challenges, and want to be part of an exciting journey, we’d love to connect. Bonus points if you have experience in solar or growth scale technology.

As the Senior Manager of Lead Generation at Omnidian, you’ll help transform market potential into success. Your efforts will drive a strong sales pipeline and support our aggressive growth goals. You’ll work closely with leaders across the company and drive the lead generation team. You’ll also play a crucial role in refining our marketing processes, collaborating across departments, and highlighting the magic behind Omnidian. You’ll report to the VP of Marketing and participate with all levels of leadership, including the CRO, Senior Content Strategist, and our senior leadership teams.

What You’ll Accomplish

• At Omnidian, we believe in empowering our people with clear goals and the trust and autonomy to achieve them. Here’s a look at some of what’s ahead:

Strategic Leadership and Campaign Development

• Develop and execute a comprehensive lead generation strategy that aligns with Omnidian's business goals, focusing on enterprise and mid-market customers.
• Lead the creation and execution of integrated marketing campaigns that engage target audiences through digital, offline, and event marketing.
• Design and implement Account-Based Marketing (ABM) initiatives to identify, engage, and nurture high-value accounts, using tailored content and targeted tactics to drive conversions.

Accelerate Demand Among Target Audiences

• Create robust lead generation frameworks to attract, engage, and convert prospects.
• Develop and deploy omni-channel campaigns that set new standards for creativity and effectiveness in the industry.
• Use marketing automation and CRM tools skillfully to build a sustainable lead ecosystem.

Cultivate Market Momentum

• Analyze market trends and use insights to drive Omnidian’s market presence.
• Implement lead nurturing strategies to help shorten sales cycles and support revenue goals.
• Optimize conversion tactics to turn each interaction into a potential customer win.

Lead with Data, Inspire with Content

• Build cross-team connections and drive alignment across the sales funnel to ensure collaborative wins that support business goals.
• Collaborate with product marketing and BI to turn raw data into meaningful stories that resonate with different audiences and support their journey through the sales funnel.
• Work closely with the content team to create messages that inspire action, always keeping SEO and best practices in mind.
• Help champion demand generation content that educates the market and positions Omnidian as a leader in renewable energy.

Performance and Collaboration

• Establish key metrics to evaluate the success of lead generation efforts, and build meaningful and detailed reports. Analyze campaign results and adjust strategies based on data-driven insights.
• Manage the lead generation budget, making sure resources are used effectively across marketing channels.
• Work closely with sales, product marketing, and customer success teams to make sure everyone is aligned on messaging, lead qualification, and nurturing processes.
• Conduct prospect research to ensure we’re targeting the entire space within our ideal client profiles.

Pipeline Management

• Accurately forecast growth and conversion rates, collaborating with marketing and sales leadership.
• Improve engagement and conversion metrics across the marketing funnel, optimizing social media, digital advertising & paid media, and email.

Desired Skills & Experience

• Experience: You have a strong background in B2B lead generation, ideally in renewable energy or tech, with 5-8 years of relevant experience
• Track Record: Proven success in creating and executing integrated marketing campaigns that drive leads and grow revenue while adhering to budgets and meeting desired outcomes.
• Analytical Skills: Strong ability to draw insights from data and make informed decisions.
• CRM and Marketing Automation: You’re experienced with CRM systems and marketing automation tools, leveraging them to influence the market. Salesforce experience required; HubSpot and ABM tools a big plus.
• Key Lead Generation Strategies: Breadth of expertise across B2B lead generation strategies, including LinkedIn & Meta advertising, Google ads, email campaigns, event sponsorships, and ABM.
• Communication: Excellent verbal and written communication skills, with the ability to explain complex ideas clearly and persuasively.
• Growth mindset: You desire to be recognized as a leader in your space, with aspirations for future leadership and management

Experience That’s a Plus

• Solar or renewable industry experience
• Startup and/or growth stage company experience
• Email lead nurture
• Account Based Marketing (ABM)
• Event sponsorship management
• Data dashboards & presentation software
• Adobe or similar design ability

At Omnidian, we share a passion for making a difference. In addition to representing our mission and values, we look for these qualities in our team members:

• Chemistry: You’re comfortable collaborating with diverse teams and enjoy a supportive, positive work environment.
• Creativity: You love coming up with fresh ideas and seeing them through.
• Communication: Your communication is clear, concise, and effective.
• Connection: You build strong, meaningful relationships that add value for our clients and partners.
• Data-Driven: You use data to drive decisions and improve outcomes.
• Empathy: You know when to provide advice and when to simply listen, and you strive to understand others' perspectives.
• Integrity: You earn trust, uncover stories, and honor the truth.
• Lifelong Learner: You view every success and failure as an opportunity to learn, and you’re always eager to grow.
• Proactive: You’re a self-starter who takes initiative and works effectively, even without rigid guidelines.
• Strategic Vision: You see the big picture and can help others understand how their role fits in.
• Tenacity: You keep going, learn from challenges, and don’t give up.

#LI-REMOTE

We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our customers. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. We value diversity and inclusion and are committed to ensuring our hiring and retention practices, as well as our office culture, reflects this value.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Omnidian is an equal opportunity employer. We are committed to diversity in the workplace. We make employment decisions on the basis of merit and business need. We hire without consideration to age, ancestry, citizenship, disability, gender expression, gender identity, marital status, national origin, political activity or affiliation, race, religion, sexual orientation, veteran status, or any other basis protected by law.

We invite you to be part of our mission to create a workplace that is inclusive and welcoming to all.