Senior Manager, Integrated Media & Marketing

Responsibilities

• Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights
• Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms
• Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization
• Monitor and analyze campaign performance—including brand and conversion lift studies—to inform optimizations and future strategy
• Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle
• Present media plans, performance results, and strategic recommendations to clients and internal stakeholders
• Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives
• Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways
• Share insights on current media trends, technologies, and industry benchmarks to inform innovation
• Recommend process improvements and new tools that increase efficiency and value for clients

Requirements

• 5+ years of experience in digital media, preferably within a consultancy or large media agency; retail and/or luxury brand experience is a plus
• Proven track record in integrated media planning across digital, social, traditional, and emerging channels
• Demonstrated ability to build, execute, and optimize performance-driven media campaigns, inclusive of managing vendor relationships, negotiating contracts, and leading RFP processes
• Hands on platform experience with Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk
• Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, LTA, etc. 
• Strong analytical rigor and quantitative problem-solving skills, with proficiency in Excel, Tableau, and client-ready data visualization (e.g., thinkcell)
• Excellent communication and presentation skills, with ability to translate media strategies into clear, actionable recommendations to both clients and internal teams
• Experience building and scaling teams, ideally in high-growth environments
• Comfortable operating in a lean, fast-paced, startup-style environment with a hands-on and collaborative mindset
• Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics