The Role
Lead the lifecycle marketing efforts by optimizing customer journey touchpoints, managing a marketing team, aligning sales and marketing strategies, and overseeing brand management and public relations.
Summary Generated by Built In
Empowerly is an education technology company on a mission to empower students to become the most successful version of themselves. We provide personalized college and career counseling, pairing expert advisors with a data-driven platform that includes our proprietary Empowerly Score™, startup and research internship programs, and counseling led by former admissions officers and experienced college counselors.
In February 2024, Empowerly announced a $15 million funding round led by Conductive Ventures, bringing total funding to $30 million. This capital is fueling our growth, expansion into machine learning, and launch of our first mobile app by the end of 2024.
We are a remote-first, mission-driven, venture-backed company that values collaboration, data-driven decision-making, and empowerment. Our team operates primarily in the Pacific Time Zone (PST).
About the Role
We're seeking a Senior Manager, Integrated Marketing to lead our marketing efforts at a college counseling company. This role is perfect for a strategic thinker who can manage and optimize the customer journey from the very first touchpoint through to post-purchase engagement. You’ll lead the lifecycle marketing team and serve as a key partner to our sales team, aligning our strategies to ensure a seamless and effective customer journey.
Responsibiliities
- Lifecycle Marketing Strategy & Optimization: Develop and oversee the strategy for the entire customer journey. This includes mapping key touchpoints, nurturing prospective customers from awareness through to sales handoff, and defining all post-sales process engagement. You will also design and manage A/B testing and holdout tests to continually optimize campaigns and communications for maximum effectiveness
- Team and Resource Management: Lead and mentor the lifecycle marketing team, ensuring their work aligns with strategic goals. You will also collaborate with other teams to manage shared resources and cross-functional project
- Sales and Marketing Alignment: Collaborate closely with our sales team on lead nurture and lead infrastructure. You'll work together to define and manage lead scoring models and processes, ensuring a smooth handoff from marketing to sales
- Shared Marketing Services: Manage and oversee cross-functional, collaborative marketing support, including website strategy, performance analysis, and the creation of new collateral and web pages to support marketing, B2B, and sales initiatives
- Brand Management: Act as a brand champion by maintaining our brand guidelines. You'll ensure all creative assets and communications have the proper look and feel, ensuring a consistent brand experience across all channels
- Public Relations: Manage public relations agency efforts to enhance brand reputation and drive awareness
Requirements
- Education: A bachelor’s degree in marketing, communications, or a related field
- Experience: 8+ years of proven experience in a similar integrated marketing or lifecycle marketing role, preferably in the education or service industry.
- Skills: Strong analytical skills with a knack for data-driven decision-making. You should be familiar with marketing automation platforms, CRM systems particularly Hubspot, and various testing methodologies.
- Attributes: Excellent leadership, communication, and collaboration skills. You're a problem-solver who can thrive in a dynamic, cross-functional environment.
- Management experience: Ability to motivate, coach, and guide team members, creating a collaborative and positive working environment.
- Strong project management skills with experience leading complex, cross-functional projects, such as website redesigns or large-scale product launches.
Preferred Requirements
- Advanced education (MBA, Reforge, or equivalent training) is a plus but not required.
- Experience with positioning, messaging, GTM launches, etc.
- Background in education, edtech, etc,
At Empowerly, you’ll lead a talented team and make a real impact by helping families through the college admissions journey. The company offers a remote-first (PST-based), collaborative environment with high visibility to leadership and opportunities for growth as the company scales.
If you are a strategic and results-oriented marketer with a passion for helping students and families navigate the college admissions process, we'd love to hear from you
Note: Empowerly does not accept unsolicited resumes from recruiters/agencies. Submissions without a signed agreement will not be eligible for fees.
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The Company
What We Do
Empowerly is designed to make college admissions guidance accessible to all through data-driven education technology. Our platform uses algorithms and human expertise to match students with their best-match counselors who will assess their applicant competitiveness at top U.S. colleges and universities. We empower students with the tools they need to successfully navigate the complexities of college preparation, program acceptance, and beyond.
