Who We Are
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
Senior Integrated Marketing Manager will manage all brand marketing efforts for key brands. You’ll leverage innovative planning, strategy, and collaboration to build and evolve these brands to breakthrough initiatives in global markets, digital channels, and key retail accounts. You’ll collaborate with peer groups across functions including Brand, Sales, Creative, Stores, and PR to build and execute 360-degree, integrated marketing programs. You’ll also work directly with global licensing partners and target retail accounts to drive the brand’s strategic vision and execute campaigns that extend from the annual brand plan.
What you’ll be working on
- Formulate and implement brand marketing strategies, social media and digital plans to achieve brand/business goals and annual financial targets.
- Execute and manage implementation of 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales (including campaign activations, creative asset development, public relations, and digital components).
- Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables, and accountabilities are clear and aligned with the business.
- Participate in brand strategy discussions and planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, identify brand growth opportunities.
- Integrate new licensees into the ABG integrated marketing ecosystem.
- Plan and execute annual Brand Summits for the brand to present annual brand strategy, marketing plans and activations to key licensees and stakeholders
- Drive planning and execution of new content strategies that drive brand relevance and engages consumers.
- Report findings on research related to brand performance and opportunities; incorporate into future strategy. Source content inspiration and track competitors’ initiatives.
- Manage social content calendars to optimize posting schedules and engagement opportunities for brands.
- Day-to-day social posting and community management across platforms.
- Plan and manage influencer campaigns on ABG proprietary influencer software, Winston.
- Working both organically and within a given budget, lead execution of influencer and content marketing campaigns to promote across platforms.
- Moderate user generated content for use across channels and ensures that rights are requested and received from all influencers and users who tag the brands in photos. Coordinate with celebrity image agencies to secure images and rights for social/digital use for all brands.
- Compile and interpret analytics reporting across owned brands.
- Manage product need requests for campaigns and influencer seeding. Manage sample closet
- Collaborate with internal teams to develop strategic gifting and seeding programs.
Must Haves
- Bachelor’s Degree in marketing, business, or a similar field.
- A minimum of 5+ years of experience in brand marketing and management; fashion brand marketing experience is required.
- Hands-on experience managing marketing in a brand licensing environment.
- Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign concepts, social media, and digital marketing.
- Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making.
- Seamless communication skills with strong in-room presentation capabilities.
- Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms.
- Willingness and ability to travel as the role requires
Primary Location Salary Range: $90,000 - $110,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
Skills Required
- Bachelor's degree in marketing, business, or similar field.
- Minimum of 5+ years experience in brand marketing and management.
- Fashion brand marketing experience.
- Hands-on experience managing marketing in a brand licensing environment.
- Proven track record creating and executing 360-degree brand and marketing campaigns (campaign concepts, social, digital).
- Ability to conduct and incorporate detailed analyses into marketing planning and decisions.
- Seamless communication and strong in-room presentation capabilities.
- Strong computer proficiency: MS Office (Word, Excel, PowerPoint), Keynote, Squarespace, Adobe Creative Suite, and social media platforms.
- Willingness and ability to travel as required by the role.
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,100 freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. For more information, visit authenticbrands.com.
