About Samyang America
Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.
Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.
At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.
If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!
Position Summary: We are looking for a Senior Manager, Integrated Marketing to lead 360 integrated/ full funnel marketing campaigns across all channels.
Key Responsibilities:
Identify and develop innovative full funnel brand campaigns that build brand awareness and drive conversion
Lead development and execution of 360 marketing campaigns across all channels (paid media, social, OLV, retail media, influencers, shopper marketing, OOH, sampling and demos, POS) ensuring alignment with brand objectives and business goals
Manage creative agency partnerships, setting priorities, guiding strategy and overseeing budget allocations, and approvals to ensure high quality execution & cost discipline
Oversee and manage multiple budget lines. Ensuring investments are aligned with strategic objectives and deliver measurable impact
Track, analyze and report on campaign performance, leveraging data to inform optimizations and future strategies
Partner cross functionally with Global HQ, brand management, sales, ecommerce, quality & regulatory and creative to build and execute marketing campaigns
Lead Media and Creative development in collaboration with agencies and global HQ brand & integrated marketing experience teams
Requirements:
6-12+ yrs combined marketing experience in in top tier CPG companies, AND small/entrepreneurial organizations or creative/media agency
Existing senior manager or experienced manager with 2+ years of experience
Must have people management experience
Highly analytical with proficiency analyzing
Experience managing integrated marketing campaigns including paid, organic, shopper, influencer is required.
Experience partnering with global organizations
Proven track record of developing and executive successful multi-channel marketing campaigns
Highly analytical with ability to translate data and insights into strategies
Strong proficiency in Microsoft Excel and PowerPoint
Strong project management skills with ability to prioritize, multi-task and manage competing deadlines
Bilingual in Korean and English (written and spoken).
The base salary for this position is between $130,000.00 and $160,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
Equal Employment Opportunity Employer:
Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.
Skills Required
- 6-12+ years combined marketing experience in top-tier CPG companies and small/entrepreneurial organizations or creative/media agency
- Existing senior manager or experienced manager with 2+ years of management experience
- People management experience
- Experience managing integrated marketing campaigns including paid, organic, shopper, and influencer channels
- Experience managing creative agency partnerships and overseeing budget allocations and approvals
- Experience overseeing and managing multiple budget lines and ensuring investments align with strategic objectives
- Proven track record of developing and executing successful multi-channel marketing campaigns
- Experience partnering with global organizations
- Highly analytical with ability to translate data and insights into strategies
- Strong proficiency in Microsoft Excel and PowerPoint
- Strong project management skills with ability to prioritize, multi-task and manage competing deadlines
- Bilingual in Korean and English (written and spoken)
What We Do
Samyang America Inc. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States. Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans. We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series. Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.
