Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $106,400-$133,000, bonus and long-term incentive eligible
COMPANY:
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
The Sr. Manager, Innovation – Machine is responsible for leading the end‑to‑end execution of innovation initiatives, translating brand strategies and business priorities into commercially viable products and in‑market activations. This role operates at the intersection of Marketing, Sales, Supply, Logistics, and Operations, with accountability for development, execution, cross‑functional alignment, and on‑time delivery of innovation projects.
The position requires strong project leadership, brand storytelling, commercial acumen, and the ability to influence across functions to deliver innovation that drives growth and execution excellence.
JOB RESPONSIBILTIES:
Innovation Execution & Commercialization
Lead innovation projects from ideation through development, alignment, and commercialization, ensuring readiness across liquid, packaging, assets, and timing.
Drive disciplined execution through structured operating cadences, including scrums, tastings, and cross‑functional working sessions.
Ensure innovation initiatives meet quality, cost, timing, and execution standards prior to launch.
Cross‑Functional Leadership
Coordinate and align internal partners across Marketing, Supply Chain, Packaging, Procurement, Sales, and Wholesalers to remove barriers and maintain delivery momentum.
Act as the product owner for assigned innovation initiatives, ensuring field and commercial readiness.
Commercial & Market Activation
Partner with commercial teams to support sampling strategies, launch plans, and in‑market activation tied to innovation programs.
Support priority brands and platforms through execution of flavor extensions, limited‑time offerings, and innovation launches.
Financial & Performance Management
Manage innovation budgets and prioritize spend using performance metrics such as rate of sale, distribution, volume, and execution effectiveness.
Apply ROI‑driven decision-making to optimize investment across innovation initiatives.
Stakeholder Influence & Communication
Build strong working relationships across internal teams and external partners to influence outcomes without direct authority.
Communicate progress, risks, and milestones clearly to stakeholders and leadership.
Scope & Impact
Leads multiple cross‑functional innovation initiatives simultaneously, often under accelerated timelines.
Contributes directly to the successful launch and execution of high‑priority innovation programs.
Plays a critical role in connecting strategy to execution across the innovation pipeline.
JOB QUALIFICATIONS:
Bachelor’s degree in Marketing, Business, Engineering, or a related field. MBA preferred.
Must reside in St. Louis, MO and be in office 5 days a week.
5+ years of experience in innovation, brand marketing, commercial execution, or project management within a CPG.
Proven experience leading cross‑functional initiatives from concept through execution.
Strong understanding of commercialization, go‑to‑market execution, and innovation processes.
Innovation, commercialization and launch execution.
Cross‑functional leadership and influence.
Project and stakeholder management.
Clear communication and execution discipline.
Strong presentation and storytelling skills.
Passion for Beer/Flavored Beer & New to the World brands.
Preferred Qualifications
Experience in consumer-packaged goods, beverage, or adjacent industries.
Demonstrated ability to manage multiple priorities in a fast‑paced environment.
Strong analytical skills with the ability to apply performance metrics to decision-making.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Skills Required
- Bachelor's degree in Marketing, Business, Engineering, or a related field
- 5+ years of experience in innovation, brand marketing, commercial execution, or project management within CPG
- Proven experience leading cross‑functional initiatives from concept through execution
- Strong understanding of commercialization and go‑to‑market execution
- Clear communication and execution discipline
Anheuser-Busch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
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Retirement Support — Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
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Leave & Time Off Breadth — Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.
Anheuser-Busch Insights
What We Do
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
