Your Opportunity, Your Team
As the Senior Manager of Influencer Marketing, you will lead and innovate QVC and HSN's Influencer/Affiliate TikTok program and scaling partnerships to drive growth. You will collaborate with executive leadership and cross-functional teams, translating corporate objectives into actionable influencer initiatives that seamlessly integrate with broader marketing and business strategies.
Where You'll Work
This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.
What You'll Do
- Own the comprehensive influencer marketing strategy, leveraging data for decision-making to drive business growth across QVC and HSN. Establish, build, and maintain relationships with influencers (200K+ network) and critical publishers, negotiating enterprise deals to strengthen the program.
- Manage a multi-million dollar budget, identify opportunities for growth, communicate forecasts, and significant updates to senior leadership, while ensuring alignment with channel calendars and brand standards.
- Research and test new business opportunities, liaise with the Marketing Account Manager for QVC Group, and partner with influencer networks to stay informed on industry trends and best practices.
- Launch, own and optimize affiliate loyalty program to drive incremental sales and retention.
- Lead and develop a team of 3-4 full-time employees.
- Oversee agency contributions to ensure alignment with strategic goals.
- Facilitate regular syncs with TikTok, maintaining an active role in weekly affiliate/influencer meetings with key stakeholders.
What You'll Bring
- Education: Bachelor's Degree or equivalent business experience in the marketing industry with strength in Social mediaplatforms
- 8+ years of experience in executing social media strategies that align with business goals,managing and mentoring teams, analyzing data to optimize performance, and effectively communicating insights tostakeholders.
#LI-ST4
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
Skills Required
- Bachelor's Degree or equivalent business experience
- 8+ years of experience in social media strategies
- Experience managing and mentoring teams
- Strength in analyzing data to optimize performance
QVC Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QVC Group and has not been reviewed or approved by QVC Group.
-
Healthcare Strength — Healthcare coverage is positioned as broad, including medical, dental, vision, prescription coverage, and company-paid life insurance and AD&D. Additional wellness supports like confidential counseling and condition-management programs are also part of the offering.
-
Flexible Benefits — Flexible work arrangements such as remote work, flextime, and compressed schedules are available in parts of the organization. Spending-account options like HSA and FSA are included within the benefits mix.
-
Retirement Support — Retirement support includes access to a 401(k) plan with company matching, and some sources also reference a pension plan. Performance bonuses are also described as available for some employees.
QVC Group Insights
What We Do
Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.
