Job Description:
Hollister is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Hollister influencer/creator & affiliate marketing work. Connecting the Hollister brand with our customer in an authentic and brand-right way has been a key to the brand’s success. In fact, Hollister believes our clothes are made for being unapologetically you, so leveraging the human side of authentic connection in our creator marketing is a critical component of the brand’s path forward.
This Manager role is responsible for incubating, developing and engaging an ecosystem of humans to serve as storytellers to communicate about Hollister’s key campaigns, brand moments, products, cause and purpose initiatives, and more. Successful candidates in this role will inspire conversations about Hollister in social feeds, highlighting the re-imagined brand, products and spirit of Hollister. Let’s get people talking.
This job is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?
- Assist in the seasonal brand planning process as a subject matter expert in creator marketing, inclusive of influencer, affiliate and advocacy.
- Responsible for overseeing influencer & creator campaigns from strategy development to execution and performance analysis, some managed internally and some supported with external agencies
- Responsible for strategic management of the brand’s creator advocacy program and future growth
- Oversee creator & content affiliate programs for Hollister understanding how to leverage affiliate ecosystems to drive business results
- Represent brand on photoshoots and at events where applicable
- Monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics
- Understand how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies
- Heavily coordinate with social channels to ensure alignment for engagement and posting strategies
- Collaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging as well as to ensure creator marketing deliverables and assets are integrated into other brand channels and properties
- Work closely with media team to ensure maximized efforts around talent and usage are being worked through paid channels
- Regularly communicate on the impact of all efforts related to influencers and creator advocacy programs
- Manage a team of 4 associates with a high-level of oversight, drive, and transparency
- Responsible for tracking and managing budgets
- Compile data for seasonal hindsight presentations
- Build and maintain relationships with cross-functional partners
- Works regularly with external agencies to build and drive industry-leading programs
- Put the customer at the center of everything we do - Partner with Customer Insights team to shape research (brand health, target consumer, etc) and identify key insights and drive their integration into campaigns
What Do You Need To Bring?
- Bachelor’s Degree or related experience
- 8+ years of marketing experience with a brand or agency, emphasis on influencer/creator marketing and affiliate marketing
- Highly motivated and collaborative with a willingness to learn
- Understanding of Gen Z and the global high school teen
- Has experience building and motivating a team
- Outstanding communication and presentation skills
- Detail oriented and organized
- Strategic, analytic and structured thinking ability
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Company Description
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.
Learn more about A&F Co. by visiting our corporate website here.
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.
Skills Required
- Bachelor's degree or related experience
- 8+ years of marketing experience with a brand or agency, emphasis on influencer/creator and affiliate marketing
- Experience building and motivating a team
- Understanding of Gen Z and the global high school teen
- Outstanding communication and presentation skills
- Detail oriented and organized
- Strategic, analytic and structured thinking ability
- Highly motivated and collaborative with willingness to learn
What We Do
Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic Abercrombie & Fitch brand was born in 1892 and aims to make every day feel as exceptional as the start of a long weekend. abercrombie kids sees the world through kids’ eyes, where play is life and every day is an opportunity to be anything and better anything. The Hollister brand believes in liberating the spirit of an endless summer inside everyone and making teens feel celebrated and comfortable in their own skin. Gilly Hicks, offering intimates, loungewear and sleepwear, is designed to invite everyone to embrace who they are underneath it all. Social Tourist, the creative vision of Hollister and social media personalities, Dixie and Charli D’Amelio, offers trend forward apparel that allows teens to experiment with their style, while exploring the duality of who they are both on social media and in real life. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style. Abercrombie & Fitch Co. operates approximately 730 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com, www.gillyhicks.com and www.socialtourist.com. Working at A&F Co. We strive to create inclusive, welcoming, omni-channel experiences for our global customers. Every day, our associates show up and empower one another to stay curious and push boundaries. We hold our work and our ideas to the highest caliber, and ourselves to the highest character. We coach, mentor, care, and bring our best selves every day, because we are in this together. Whether you lead yourself, a team, or the company, everyone has a voice at A&F Co.
