Senior Manager, Inbound Marketing, Web

Change people’s lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Senior Manager, Inbound Marketing, Web

Accepting Applications until October 28, 2024.

Change people’s lives and love what you do!  Cochlear is the most recognized brand in hearing health care.

About the role

Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! This is a fantastic opportunity to join the Digital Marketing and Automation Department at the global leader in implantable hearing devices!

The Manager, Inbound Marketing, Web will play a central role in executing and further developing the digital marketing Inbound discipline. The manager will lead a team of digital marketing web and content experts with a clear focus on executing product launches, updates of the website, regular quality checks, and development of campaign pages. The manager will work closely with the Digital Marketing Inbound Channels and Performance, Outbound and Marketing Technology teams ensuring that digital marketing strategies are seamlessly integrated and optimized. Leadership, strategic, web-based digital marketing and agile planning skills will be key in guiding the team to success. Collaboration within digital marketing and across stakeholders in the wider marketing team at Cochlear will be at the heart of the role, fostering a supportive environment where innovative ideas can thrive.

Key Responsibilities

Project Management

• Project manage with Key-markets, regions, and enterprise stakeholders to take web related projects from conception to implementation
• Develop and maintain project timelines, identifying potential risks and proactively working to resolve issues
• Develop a roadmap of web related activities based on quarterly planning process
• Ensure projects are delivered on time and within budget.
• Monitor project progress and provide regular updates to stakeholders
• Implement agile and SCRUM methodologies to streamline content production and manage team workloads efficiently.
• Oversee and manage ad-hoc requests ensuring efficient and timely execution

Content Management

• Oversee the comprehensive content management process for over 35+ multilingual websites, ensuring content is current, relevant, and well-organized.
• Deliver and implement content on product launches for Cochlear’s regions and markets.
• Manage the content lifecycle, from ideation and creation to publishing and archiving, ensuring timely delivery and quality.
• Serve as the knowledge leader in CMS, website maintenance, and development, ensuring best practices and UX guidelines are followed.
• Develop Guidelines and policies for web site authoring and implement quality and auditing procedures to ensure compliant websites.
• Develop clear briefing documents and define requirements for web related projects.
• Collaborate with cross-functional teams to ensure timely delivery of high-quality content that meets business objectives.
• Oversee the development and implementation of new website features, functionality, and improvements – work closely with .com and Marketing Technology team and Sitecore platform owner.

Quality and performance

• Oversee the quality and performance of web content across Cochlear´s websites, ensuring consistency and excellence.
• Regularly review and optimize content together with the Digital Marketing – Inbound Channels & Performance team to meet high standards of accuracy, relevance, and engagement.
• Track and analyze website performance metrics to identify areas for improvement and implement necessary changes, work closely with Inbound Marketing –Channels & Performance team.
• Provide ongoing training and support to team members, promoting best practices in content authoring and website management.
• Maintain an organized system for tracking progress, identifying potential risks, and proactively implementing solutions.
• Develop and enforce guidelines for content quality, style, optimized for SEO, and accessibility, ensuring compliance across all websites.
• Act as a central point of contact for content-related inquiries, offering expert guidance and support.
• Continuously seek feedback from users and stakeholders to refine content strategies and improve user experience.

Reporting and stakeholder engagement

• Engage actively with stakeholders from the Inbound and digital marketing teams, as well as the broader audience, to communicate insights derived from data analyses and invite feedback that will inform future website strategies and initiatives.
• Cultivate strong, collaborative relationships with key stakeholders, fostering open communication to ensure alignment of expectations and successful project outcomes.
• Promote a collaborative atmosphere that encourages clear communication and coordination among diverse team members and stakeholders.
• Provide regular updates on website maintenance activities, highlighting opportunities for enhancements and adjustments to improve user experience and site functionality.
• Collaborate closely with the Manager of Inbound Marketing, Channels & Performance to align best practices and performance metrics, underpinned by experimentation and data-driven results.

Key Requirements

To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:

Minimum:

• Demonstrated experience in partnering with multiple countries to develop impactful website content, to which all parties are aligned and are delivered with measurable results.
• Demonstrated experience in engaging, influencing, motivating and collaborating with colleagues across multiple geographies and functions to effectively raise the priority/needs of digital and omni-channel marketing activities and operations
• Experience in CMS, A/B testing, and web related tools
• Strong project management skills
• Capable of leading practice areas effectively in globally matrixed teams 
• Global mind-set and strong business acumen 
• Significant experience in digital marketing roles in large global healthcare companies
• Ability to think and work creatively 
• Demonstrated results focus
• Excellent communicator 
• Demonstrated strong people leadership – both direct reports and cross-functional teams / communities

Ideal:

• Strong strategic thinking and analytical skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Proficiency with digital marketing tools and platforms, including CMS systems (Sitecore), analytics and performance measurement
• Strong experience in digital marketing, with a focus on inbound marketing and project management.
• Agile (SCRUM) project management skills
• Has worked in a digital marketing /strategy role within the medical device area.
• Experience within the hearing market e.g. implantable hearing or hearing aid markets.

Total Rewards

In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.

• Pay Range in the United States: $135,000 USD – $145,000 USD based upon experience, as well as an annual bonus opportunity of 15% of base salary. Exact compensation may vary based on skills, experience, and location.

Who are we?

Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind – thinking about their needs.

For this reason, our products, services and support will continue to evolve and improve. We are by our customers’ side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives and working in an organization where they can be part of bringing the mission to life each day.

Physical & Mental Demands

The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required.

The work environment is a hybrid home/office environment and represents those an individual may encounter while performing the essential functions of this job.

Apply now by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.

Cochlear Americas is an Equal Opportunity, Affirmative Action Employer and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Cochlear will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.