The Role
Lead iCasino content and product strategy to meet revenue and profit targets. Define content roadmaps, collaborate with central product, marketing, VIP and acquisition/retention teams, report and optimize casino content and promotions, track competitors, and drive P&L and player experience improvements.
Summary Generated by Built In
Responsibilities:
- Review commercial performance for all product categories to ensure revenue and profit targets are achieved
- Define and deliver against Content roadmaps, working in partnership with the Commercial Content Unit
- Work with Central Product teams to outline opportunities and requirements for Product development, in line with the Product strategy and business objectives for the North American commercial unit
- Champion the creation of Product focused Marketing activities with Acquisition and Retention teams to ensure that the Commercial objectives and performance of the business are optimized
- Report of content performance to key stakeholders on a frequent basis, including the review and optimisation of the Casino Lobby, of Branded and Exclusive content, Jackpot performance, Rewards utilisation and performance
- Track competitor game offerings, USPs, and promotions
- Liaise with Marketing and VIP on casino specific promotions and bonusing
Salary: $100,000-$130,000 USD
#LI-OP1
Qualifications Experience Preferred 5+ years of casino gaming experience Data Analysis abilities (analyze large data sets) Deep understanding of igaming products and bonuses (Slots, Live Dealer, Table Games) Proven experience working with provider Back Office tools Excel Proficiency (Pivot Tables, V-Lookup’s, SUM/Count/Min/Max Functions, sumif/countif) Commercially driven with a good understanding of P&L performance and leavers Passionate Product specialist with great industry experience Excellent collaborator with drive to getting things done Attention to detail with a strong focus on the Player experience Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 5+ years of casino gaming experience
- Data analysis abilities (analyze large data sets)
- Deep understanding of igaming products and bonuses (Slots, Live Dealer, Table Games)
- Proven experience working with provider Back Office tools
- Excel proficiency (Pivot Tables, VLOOKUP, SUM/COUNT/MIN/MAX, SUMIF/COUNTIF)
- Commercially driven with a good understanding of P&L performance and levers
- Passionate product specialist with strong industry experience
- Excellent collaborator with drive to get things done
- Attention to detail with a strong focus on the player experience
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The Company
What We Do
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
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