Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and Co-Brand cards.
Within Small Business Marketing, the Partner Marketing team is responsible for acquiring new co-brand customers and deepening engagement with our existing co-brand customers to accelerate growth and momentum for the business. The Senior Manager, Hilton Co-Brand Acquisition Marketing role will set the strategic vision, offer strategy, and annual roadmap to drive conversions and new accounts in Hilton and proprietary channels. The Sr. Manager will create go-to-market plans for new card benefits, cultivate a test & learn program and spearhead the development of new channels and placements. This role will require effective management of two direct reports, and oversight of multiple high-impact initiatives, with a keen appreciation for both strategic and operational implications.
Responsibilities- Develop and optimize the strategic vision for acquiring new accounts through Hilton
- Serve as go-to-market lead across acquisition for new offers and card benefits
- Analyze channel and program performance to identify opportunities to scale learnings as well as uncover new growth opportunities
- Lead campaign management activities including execution, results analysis, forecasting & budget management; creative and offer testing
- Partner with Analytics to optimize targeting
- Coach, motivate and develop 2 direct reports and support the ongoing development of the wider team culture.
Qualifications
- 5+ years of professional marketing experience
- Prior digital acquisition/growth marketing experience
- Serve as the key team member to both internal stakeholders and external Hilton partner on delivering holistic campaign strategies
- Strong relationship building and partner management experience, with the ability to work with cross-functional teams and communicate with colleagues at all levels
- Excellent prioritization, project management, and influencing skills to bring together stakeholders and drive outcomes
- Strategic and creative problem solver with expertise building and implementing plans from the ground up
Analytical thinker with ability to leverage data to inform and influence decision-making
.
Preferred Qualifications
- Strong customer-first mindset – with a passion for sourcing, understanding, and actioning the needs of Card Members
- Leadership experience
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- 5+ years of professional marketing experience
- Prior digital acquisition/growth marketing experience
- Strong relationship building and partner management experience
- Excellent prioritization, project management, and influencing skills
- Strategic and creative problem solver
- Analytical thinker with ability to leverage data
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
-
Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
-
Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
-
Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
