Senior Manager, HCP Marketing

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further — Haemonetics is your employer of choice.

The Senior Manager, HCP Marketing will support the delivery of the Americas marketing strategy by overseeing development of HCP programs, and ensuring those programs are delivered to customers and monitored for effectiveness.  This role will report to the Director of Marketing, Americas.

• Establishes, directs, and coordinates HCP marketing strategy and activities for the BMT franchise. 
• Build and nurture KOL relationships in support of the Hemostasis Management portfolio; manage engagements with this group to support speaker program activities, congress presence/events, webinars and other programs as needed
• Translate scientific and clinical insights into compelling, compliant HCP messaging and materials.
• Responsible for developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc.
• In collaboration with Global Portfolio Marketing and Market-Engagement Services, creating and reinforcing value proposition to drive marketing campaigns, field enablement, partner support, and product launches.
• Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions.
• Customer-facing liaison responsible for collaboration of voice of customer, user communities and market / industry relationships.
• Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects.

Education, Experience & Qualifications
 

• 7+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of building HCP marketing plans
• Previous IVT experience in a marketing, sales, or clinical setting strongly preferred
• Life sciences’ HCP marketing, industry advocacy and clinical engagement necessary
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals, including Physicians and Nurses
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical
• Bachelor’s degree required, MBA or additional education in life sciences a plus

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