Insulet Corporation is one of the fastest growing medical device companies thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes.
The Senior Manager, HCP (Healthcare Provider) Digital Marketing is responsible for the strategic and tactical digital executions that will help drive engagement and education with HCPs, and leading the design of impactful HCP media strategies and investments. The ideal candidate can translate data and insights into holistic cross-channel media plans and can translate the language of digital marketing to clarify its impact on business performance.
By collaborating with product marketing, downstream marketing, global marketing excellence, and other key partners, the Senior Manager, HCP Digital Marketing has the opportunity to transform the way Insulet engages with healthcare professionals.
Responsibilities
Lead & Transform Digital HCP Strategy & Execution:
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Strike a balance between planning and activating multi-channel digital campaigns (email, paid media, social, web, etc.) in partnership with downstream marketing to attract and engage our HCPs
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Lead the media agency on key digital strategies
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Build the level of technical digital marketing skills with the team to drive development of multi-touch marketing campaigns
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Lead and inspire stakeholders to embrace HCP digital marketing and adopt best-in-class engagement strategies
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Collaborate with cross-functional teams to ensure seamless development and activation of highly impactful HCP media plans
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Oversee and drive all owned channels for HCPs, including on Omnipod.com, social, and email lists
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Champion a customer-centric approach, leveraging behavioral insights to refine targeting and messaging
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Continuously experiment, analyze, and iterate to optimize digital performance
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Stay abreast of industry trends and leverage innovative ways to improve the impact of digital activations
Measure Digital Performance & Impact:
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Establish a data-driven framework to define, track, and optimize key performance indicators (KPIs) across all digital HCP initiatives and campaigns
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Implement A/B testing, audience segmentation, and personalization strategies to enhance engagement and conversion rates
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Provide regular reports and insights to the leadership team on campaign performance, impact on business results, and further investment opportunities
JOB QUALIFICATIONS
Skills/Competencies
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A proven track record of leading successful digital HCP marketing campaigns in partnership with multiple stakeholders
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Technical skills to deliver requirements to internal IT/marketing cloud teams
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Experience partnering with internal website ARTs & Salesforce managers
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Experience planning and executing across omni-digital channels (email, paid media, social, web, etc.)
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Demonstrated strength in analytics to translate complex data into actionable insights
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Comfortable in navigating between multiple projects and priorities in a dynamic, fast-paced environment, balancing strategic vision with hands-on execution
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Ability to present to and influence all levels of the organization and senior leadership
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Experience working with marketing/demand-gen automation tools and CRM systems
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Extensive knowledge of the HCP digital landscape, both traditional and emerging
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Experience working with agencies and publishers to develop and produce engaging creative
Minimum Requirements
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Bachelor’s Degree
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8+ years of experience
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Experience working on digital media planning and/or execution within an agency or on the client-side
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Experience at a medical device or pharmaceutical company, or an agency serving the industry
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Travel approximately 5-10%
Preferred
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Experience with digital media planning and execution targeted towards healthcare providers
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Experience managing blogs, KOL promotion, newsletters, and other narrative-based activations
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Experience working at a fast-paced, high-growth company
NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-Remote
Additional Information:
The US base salary range for this full-time position is $168,600.00 - $252,900.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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What We Do
Insulet Corporation, headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. Founded in 2000 (NASDAQ: PODD), Insulet operates with a customer-centric focus to supply high-quality products and expand the use of insulin pump therapy. Omnipod products are now available in 20+ countries around the globe. HIRING SCAM ALERT Recently, individuals impersonating Insulet Human Resources members have offered fraudulent interviews and job offers to unsuspecting candidates. To help protect you from these scam artists, please be aware that: • Insulet will never interview a candidate over RingCentral, similar messaging apps or social media (i.e. Google Hangouts, WhatsApp, Facebook Messenger, etc.), or via text message. • Insulet will never send a company check or ask an applicant to pay a fee or purchase at home work/training materials in connection with an application for employment. • Insulet will never provide excess money to an applicant and ask the applicant to write a check for repayment. If you have any doubt about a job offer or any other communication purporting to come from Insulet, please reach out to us directly at 978-600-7000. If you receive any type of communication on behalf of Insulet that seems inappropriate or suspicious, please report this activity to: www.iC3.gov or www.stopfraud.gov
