Senior Manager - GTM

• Permanent Role
• Melbourne based
• Hybrid ways of working

We're REA 
  
With bold and ambitious goals, REA Group  is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. 
 
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.  

Where the team fits in 

The Senior Manager - GTM Role sits within the Customer Excellence team, a team focused on driving our customers’ success by delivering exceptional value through tailored marketing, research and events programs. This team forms part of the Customer group, headed up by Kul Singh.

Reporting into the Head of GTM, the Senior Manager - GTM will lead and develop the GTM strategy and integrated plan for the residential and commercial areas of REA, with a focus on owning (planning and delivery) the Property Advertising portfolio. Driving GTM programs to drive awareness, acquisition, usage and retention of our products, reach revenue targets and maintain customer sentiment. In this role, you’ll experience interesting, challenging and varied work while helping us solve problems creatively and bring new ideas to life.

What the role is all about 

While there’s a good chance no two days will be exactly the same, the core responsibilities of the role include:

• Developing the FY GTM strategy and plans for our Commercial and Resi markets, leveraging new technology, insights from the market, customers and sales and a deep understanding of business objectives
• Working closely with product, marketing and sales enablement teams to align objectives and bring products to market, and drive initiatives through the sales channel 
• Deeply understand the needs of REA Group customers and competitive offerings, and driving product positioning that supports those needs
• Leading and developing five direct reports – Senior GTM Managers who will focus on the Agency Marketplace, Agency Services and Consumer areas of our business  
• Being an internal voice and champion of the customer
• Develop and deliver best practice GTM ways of working – playbooks, ways of work, performance reporting.
• Establishing and driving the business forward by leading various GTM working groups
• Tracking and maintaining Commercial and Resi marketing OKRs
• Understanding all segments in granular detail and connecting with them across our channels
• Having a line of sight to marketing and sales enablement strategies and work, so that it is aligned to GTM plan.
   

Who we’re looking for 

• 12+ years of marketing experience and 5+ in B2B
• A passionate leader, with proven experience building high performing teams and developing others
• Analytical, data-driven, detail-oriented nature. Loves and thrives working with numbers.
• Scrappy and relentless drive to measure, optimise and improve results
• Proven experience thriving and succeeding in fast-paced high growth environment across multiple segments
• A great communicator, able to liaise with stakeholders form all functions, at all levels
• Strong project management skills, from concept to execution
• With a sound understanding of drivers of performance across internal and external marketing channels, to drive acquisition, engagement and retention

The REA experience 

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.  

Some of our Perks & Benefits include:  

• A hybrid and flexible approach to working 

• Flexible leave options including, birthday leave and purchase additional leave 

• Flexible parental leave offering for primary and secondary carers 

• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity 

• Hackdays so you can bring your big ideas to life   

Our commitment to Diversity, Equity, and Inclusion   

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch. 

Join our Talent Neighbourhood 

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!  

#LI-HYBRID