Summary:
The Senior Manager, GTM Strategy, Planning & Execution leads the strategy and integrated execution of ADT’s most important go-to-market moments, including new product launches, feature introductions, and other growth initiatives.
This leader connects Product, Marketing, Sales, Finance, Pricing, Technology, Operations and other teams around a clear strategy, integrated plan, and measurable outcomes. The role requires the ability to move seamlessly between strategy and execution: structuring complex problems, making clear choices, aligning senior stakeholders, and driving the organization from idea through in-market performance.
Duties and Responsibilities:
Set GTM strategy: Define the go-to-market strategy for new products, features, offers, and other priority growth initiatives; identify audiences and tying them to products and offers.
Build the integrated plan: Translate strategy into clear objectives, workstreams, milestones, owners, dependencies, and measures of success.
Build GTM discipline and connect the enterprise: Develop repeatable planning, governance, measurement, and post-launch practices that increase the speed and effectiveness of future launches. Align Product, Marketing, Sales, Finance, Pricing, Technology, Operations, and other partners around one integrated plan.
Drive execution: Methodically lead cross-functional teams on a regular cadence from strategy through launch, ensuring teams remain aligned, dependencies are resolved, and commitments are delivered.
Ensure launch readiness: Establish the qualitative & quantitative heuristics that we will use to measure health of any given GTM launch plan.
Drive decisions: Bring structure to complex or ambiguous issues, frame choices and trade-offs, and enable timely executive decisions.
Manage to outcomes: Establish clear success measures upfront and track performance against business goals, including demand, sales, installs, revenue, and acquisition economics.
Set scalable foundation: translate learnings into scalable & repeatable playbook for subsequent GTM moments that matter.
Skills and Competencies:
Strategic & Analytical Thinking: Exceptional ability to structure complex problems, synthesize data and insights, and translate them into clear strategic choices.
Commercial Acumen: Strong understanding of B2C growth, customer acquisition, performance marketing, sales conversion, and unit economics.
GTM Leadership: Deep understanding of how Product, Marketing, Sales, Pricing, Technology, Finance, and Operations come together to bring products to market.
Cross-Functional Leadership: Proven ability to align and mobilize teams across functions without relying on direct authority.
Execution Excellence: Ability to translate strategy into action and manage multiple interconnected workstreams with speed and rigor.
Executive Communication: Strong written and verbal communication with the ability to simplify complexity and influence senior leaders.
Outcome Orientation: Strong bias toward measurable business impact, ownership, and continuous improvement.
Minimum Qualifications:
8+ years of experience in go-to-market strategy, growth, product marketing, commercial strategy, management consulting, or related roles.
- Significant experience in a B2C business, ideally with high-volume customer acquisition and sales.
- Demonstrated experience leading new product introductions, feature launches, or major commercial initiatives from strategy through execution.
- Strong working knowledge of growth and performance marketing, customer acquisition, funnel management, and sales conversion.
- Proven track record leading complex, cross-functional initiatives involving Product, Marketing, Sales, Finance, Pricing, Technology, and/or Operations.
- Strong analytical and problem-solving skills, with demonstrated ability to turn data and ambiguity into clear recommendations and action.
- Exceptional written, verbal, and executive-level presentation skills.
- Bachelor’s degree or equivalent experience.
Preferred Qualifications:
Experience in management consulting, corporate strategy, or a similarly rigorous strategy and problem-solving environment.
- Experience in a consumer subscription, home services, telecommunications, technology, or other high-velocity B2C business.
- Experience working across both digital and assisted-sales journeys.
- Strong understanding of acquisition economics and performance measures such as customer acquisition cost, cost per sale/install, conversion, revenue, and customer value.
- MBA or other relevant advanced degree.
Location:
Hybrid/4 days in office (Continually=67-100% of the workday)
Travel:
Occasionally, less than 25%
Skills Required
- 8+ years of experience in go-to-market strategy, growth, product marketing, commercial strategy, management consulting, or related roles
- Significant experience in a B2C business, ideally with high-volume customer acquisition and sales
- Experience leading new product introductions, feature launches, or major commercial initiatives from strategy through execution
- Strong working knowledge of growth and performance marketing, customer acquisition, funnel management, and sales conversion
- Track record leading complex, cross-functional initiatives involving Product, Marketing, Sales, Finance, Pricing, Technology, and/or Operations
- Strong analytical and problem-solving skills, with ability to turn data and ambiguity into recommendations and action
- Exceptional written, verbal, and executive-level presentation skills
- Bachelor's degree or equivalent experience
- Experience in management consulting, corporate strategy, or a similarly rigorous strategy and problem-solving environment
- Experience in a consumer subscription, home services, telecommunications, technology, or other high-velocity B2C business
- Experience working across both digital and assisted-sales journeys
- Strong understanding of acquisition economics and measures such as customer acquisition cost, cost per sale/install, conversion, revenue, and customer value
- MBA or other relevant advanced degree
ADT Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ADT and has not been reviewed or approved by ADT.
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Retirement Support — A 401(k) with a per‑paycheck company match and the possibility of an additional year‑end contribution is positioned as competitive. Feedback suggests this is a reliable anchor of total compensation value.
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Parental & Family Support — Paid parental leave, adoption/infertility support, and childcare discounts are highlighted as part of the package. Feedback suggests these offerings add meaningful non‑cash value across different employee groups.
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Wellbeing & Lifestyle Benefits — Core medical/dental/vision coverage is paired with an EAP, wellbeing programs, and employee discounts, with noted emphasis on mental‑health initiatives. Eligibility beginning the first of the month after 31 days in many roles reinforces accessibility and day‑to‑day usefulness.
ADT Insights
What We Do
ADT is the most trusted brand in smart home and business security. Through innovative products, partnerships and the largest network of smart home security professionals in the United States, we connect and protect what matters most to our customers at home, work and on the go. For more information, visit www.adt.com.
