Senior Manager, GTM Operations - Madison, NJ

Position Title: Sr. Manager, Go-to-Market Operations
FLSA Status: Full-time, exempt
Reports To: Senior Director, Enterprise Network Activation & Insights
 

Role Overview

The Sr. Manager, Go-to-Market Operations owns the operational coordination behind the Agent Business Growth team’s Home Platform launch workstreams, supporting delivery to a network of 300,000+ real estate professionals. This role ensures launch plans are executed with rigor, clarity, and consistency across key moments and cross-brand initiatives.

This is a highly operational, detail-driven role for someone who thrives as an air traffic controller. You will bring structure, clarity, and rigor to complex, multi-brand launches by owning the GTM task tracker, to-do list, and key moments calendar, defining readiness standards, tracking risks and dependencies, and keeping teams aligned and accountable.

You’ll work as a fly-on-the-wall across the Agent Business Growth Team’s day to day—capturing decisions, logging next steps, flagging risks early, and ensuring nothing falls through the cracks. If you love turning chaos into organized plans and templates, this role is for you.

What You’ll Do

Own the GTM Operating System

• Own and maintain the master GTM task tracker and calendar for the Home Platform launch to a 300K+ agent network
• Define and standardize GTM processes, templates, and ways of working
• Establish clear launch criteria, checkpoints, and go/no-go standards

• Track cross-brand execution risks, dependencies, and resourcing constraints

Drive Launch Planning & Execution Excellence

• Review, pressure-test, and influence launch plans across brands to ensure alignment, feasibility, and on-time delivery

• Act as the Agent Business Growth team’s point of coordination to keep launches moving forward and teams on task

Be the Air Traffic Controller

• Attend key GTM, platform, and cross-functional meetings to log decisions, action items, owners, timelines, risks, and dependencies
• Proactively flag issues before they become blockers and recommend paths forward

• Keep stakeholders aligned with clear documentation, follow-ups, and status updates

Own GTM Performance & Reporting

• Own GTM and channel performance reporting in partnership with Insights
• Partner closely with M&A team to provide and maintain GTM inputs into the master platform adoption tracker

• Identify patterns, gaps, and opportunities to improve execution quality and speed

Drive Continuous Improvement

• Identify opportunities to streamline workflows, reduce friction, and improve GTM execution over time

• Apply a continuous improvement mindset to how launches are planned, tracked, and executed

What You Bring

• 6+ years of experience in GTM operations, marketing operations, program management, or a highly operational or project management role
• Exceptional organizational and project management skills with extreme attention to detail
• Advanced expertise in Google Sheets (tracking, formulas, dashboards, structured workflows)
• Proven ability to manage complex, cross-functional workstreams and keep teams aligned and on schedule
• Strong written and verbal communication skills, with the ability to clearly document decisions and next steps
• Natural collaborator who builds trust quickly and works effectively across a highly matrixed organization
• Comfort operating as a behind-the-scenes driver while influencing outcomes without formal authority
• Process-oriented, systems thinker who enjoys building structure and repeatability

• Bachelor’s degree or equivalent experience

Experience in enterprise platforms, real estate, or multi-brand organizations is a plus.

Why This Role Matters

This role is critical to ensuring that the CIH Home Platform has a successful launch by keeping it on time and on schedule across all brands. You will be the connective tissue that turns strategy into execution—and execution into success.

 

About UsAnywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.  Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.