Senior Manager, GTM & New Product Strategy

Position Description:

Ceribell is seeking a dynamic and results-driven Senior Manager, GTM & New Product Strategy for the Go-To-Market (GTM) team. This role is responsible for developing, executing, and refining the launch strategy for new features, product extensions, and additional indications to ensure successful adoption from the commercial team and, ultimately, customers. The ideal candidate should demonstrate strong strategic and analytical skills and be effective working across functions as the launch owner. You will collaborate closely with Product, Marketing, and Sales teams to ensure alignment and maximize impact. 

This role is a hybrid position requiring in-office presence 2-3 days a week. 

Key Responsibilities

• Conduct market analysis to identify customer needs, growth opportunities, competitive threats, and emerging trends. Develop comprehensive GTM strategies that support Ceribell’s goals.
• Define and execute on key product positioning and messaging that resonates with target audiences across channels.
• Inform feature or product launches through direct feedback from sales team and customers via targeted discussions in the field.
• Work closely with Product, Sales, Marketing, and Customer Success teams to drive alignment on GTM initiatives and support strategic decision-making.
• Develop and implement GTM tools, training materials, and resources to equip the sales team for successful engagements.
• Establish KPIs and track the performance of GTM initiatives, adapting strategies based on results and data insights.
• Serve as a key liaison between customers, the sales team, and internal teams, providing valuable insights into customer needs and feedback on products and GTM approaches.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in GTM strategy, product, product marketing, consulting, or related roles, preferably in the healthcare or medical technology industry.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to work cross-functionally and drive alignment in a fast-paced environment.
• Excellent verbal and written communication skills.
• Direct sales experience preferred, not required

A candidate’s final salary offer will be based on their skills, education, work location and experience, and thus it may differ from the posted range. Compensation may also include bonuses consistent with Ceribell’s corporate compensation plan. Note, the above description is not all-encompassing and Ceribell reserves the right to change or modify job duties and assignments at any time.

Ceribell is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity or expression, national origin, age, marital status, disability, veteran status or any other characteristic protected by law. Any applicant with a disability who requires an accommodation during the application process should contact [email protected] to request reasonable accommodation.