The Role
Lead Marketing Technology strategy and team to build GTM tooling, data infrastructure, and AI capabilities. Own roadmap, marketing-owned Postgres lakehouse, internal tooling for 160+ GTM users, drive AI adoption, ensure delivery rigour and senior stakeholder alignment to improve pipeline, conversion, and revenue attribution.
Summary Generated by Built In
Why join us?
We’re a global tech company, just not the kind you’re picturing.
Sure, we’ve got catered lunches, team events, cool merch, and yes... dogs in the office. But that’s not why people join.
Our team of nearly a thousand people wakes up every day to make our product and our customers’ lives better. At SafetyCulture, you’ll hear “yes, let’s give it a shot” more often than “that’s not how we do things here.”
People join because we’re building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. We’ve got the scale and innovation you’d expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast .
The scale is big. But the ownership’s personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We’re not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI.
This is big tech impact, without the big tech ick. If that excites you more than it scares you, you’ll fit right in.
This role exists to define and drive the long-term vision for Marketing Technology at SafetyCulture — building the systems, data infrastructure, and AI capabilities that make Marketing one of the most technically advanced and commercially effective functions in the business. Leading a team across technology, operations, and engineering, the Senior Manager, GTM Engineering is accountable for the end-to-end marketing tech stack, Go-to-Market (GTM) tooling, and the in-house platforms that give SafetyCulture a competitive edge in pipeline generation, lead conversion, and revenue attribution.
How you will spend your time:
- Own and evolve the Marketing technology roadmap — defining the strategy, prioritisation, and sequencing of investments in tooling, data, and AI capability across the entire Marketing function.
- Lead and grow a team - creating a culture of ownership, experimentation, and high performance.
- Drive AI adoption across Marketing and GTM — identifying, building, and scaling use-cases that meaningfully improve funnel efficiency, lead quality, content output, and campaign performance, with a preference for building rather than buying where it creates a durable advantage.
- Take ownership of Marketing’s data infrastructure — partnering with Data & Analytics to build in-house data capabilities including a Marketing-owned Postgres lakehouse, enabling the team to operate with greater autonomy and speed in accessing, modelling, and acting on marketing data.
- Own Marketing’s internal tooling platform — maintaining and extending tools used daily by 160+ Go-to-Market users to improve funnel visibility, lead-to-opportunity conversion, and decision-making speed.
- Represent Marketing Technology at a senior leadership level — bringing forward big initiatives, contributing to the Marketing Leadership Team (MLT) planning process, and building stakeholder confidence in the team’s roadmap and commercial impact.
- Establish and maintain project delivery rigour across the team — implementing the right processes and tooling (e.g. Jira) to track workload, manage cross-functional dependencies, and ensure external stakeholders are engaged early enough to avoid bottlenecks.
About you:
- Deep fluency across the modern Marketing technology landscape — including customer data platforms, marketing automation, CRM, analytics, and Go-to-Market tooling — with a proven ability to architect a coherent stack that reduces duplication and drives measurable business outcomes.
- Hands-on experience building and managing data pipelines and Marketing data infrastructure — comfortable working with SQL, data transformation tooling (e.g. dbt), and modern data warehouse architectures to give Marketing greater ownership of its own data.
- Experience leading technical teams that include software or data engineers — able to set a clear technical direction, review work meaningfully, and make credible decisions about build vs. buy and technical architecture trade-offs.
- Track record of translating complex technical work into business impact — able to connect MarTech investments directly to pipeline, conversion, and revenue outcomes in a way that resonates with senior commercial leaders.
Technical skills:
- A bold, commercially-minded leader who brings forward ambitious ideas grounded in real, executable plans — not just concepts — and is comfortable championing them at the most senior levels of the organisation.
- Adaptable leadership style — able to flex between coaching high performers, developing early-career team members, and holding a firm line when the situation demands it, without defaulting to a single playbook.
- Proactive cross-functional operator — looks ahead to anticipate dependencies, brings stakeholders in early, and maintains momentum on projects even when other teams are moving at a different pace.
- Operates with genuine curiosity and intellectual honesty — actively seeks feedback, reflects clearly on what is and isn’t working, and brings the same candour to their team that they expect in return.
Behavioural Skills:
- Actively uses AI tools daily to accelerate and improve work — from automating workflows and generating content, to analysing data and prototyping solutions — and creates the conditions for their team to do the same.
- Clear point of view on where AI creates durable competitive advantage vs. where off-the-shelf solutions are sufficient — with a track record of building AI-powered capabilities that ship and create measurable impact, not just proof-of-concept work.
- Able to evaluate AI-generated output critically — understanding the limitations of models and tooling, and applying appropriate quality standards before shipping AI-powered systems to internal or external users.
AI Skills:
More than a job:
- Equity with high growth potential, and a competitive salary
- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
- Access to professional and personal training and development opportunities
Hackathons, Workshops, Lunch & Learns - We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies
Office Benefits:
- In-house Culinary Crew serving up daily breakfast, lunch and snacks
- Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
- Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
- Quarterly celebrations and team events, including our Shiplt global offsite
- On-site gym, table tennis, board games, books library, and pet-friendly offices
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK .
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you.
You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
Skills Required
- Deep fluency across modern Marketing technology: CDPs, marketing automation, CRM, analytics
- Hands-on experience building and managing data pipelines and marketing data infrastructure using SQL and data transformation tooling (e.g., dbt)
- Experience with Postgres and modern data warehouse / lakehouse architectures
- Proven experience leading technical teams that include software or data engineers
- Track record of connecting MarTech investments to pipeline, conversion, and revenue outcomes
- Practical experience evaluating build vs. buy decisions and owning technical architecture trade-offs
- Experience establishing project delivery rigour and tooling (e.g., Jira) for cross-functional work
- Experience building and shipping AI-powered capabilities and a clear view on AI use-cases vs off-the-shelf solutions
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The Company
What We Do
SafetyCulture is a global technology company that puts the power of continuous improvement into everyone's hands. Our operations platform unlocks the power of observation at scale, giving leaders visibility and workers a voice in driving quality, efficiency, and safety improvements. More than 60,000 customers use our operations platform to perform checks, train staff, report issues, and automate tasks. In doing so, we drive processes that help businesses get better every day. Recent analysis by Forrester found that our flagship products provide a 214% return on investment for customers, and USD $3.6M in cost savings from operational improvements. From top Australian ASX-listed grocer and retailer Coles and American aviation giant JetBlue, to Europe’s largest hospitality multi-national Accor, our operations platform is helping teams in every industry.
